You will be Keycafe's go-to storyteller. Our product solves a real, everyday problem for dealerships, hotels, property managers, fleets and facilities teams, and our customers have great results to share. Your job is to turn that into a steady stream of clear, credible communications that build our brand, support sales and keep our customers informed.

This is a hands-on role for someone who loves to write, can juggle many projects and is comfortable working closely with sales, customer success, product and leadership. We are a small organization that operates globally and you will be asked to think creatively and take on other projects as needed such as running a podcast. We are also launching several new products that will require building a new set of communications tasks to industries new to the organization.

Key responsibilities

Brand voice and messaging

Own and maintain Keycafe's messaging framework, tone of voice and style guide

Translate technical product capabilities (SmartBox, cloud platform, API, integrations) into clear benefits for each audience and industry

Review customer-facing copy across teams for consistency and quality

Content and storytelling

Plan and manage the editorial calendar for the blog, website, email newsletter and resource library

Write and edit blog posts, web pages, product launch copy, one-pagers, sales enablement materials and email campaigns

Interview customers and produce case studies, testimonials and short video stories with customer success and sales

PR and media relations

Write and distribute press releases for product launches, partnerships, customer wins and company milestones





Build relationships with trade media in automotive, hospitality, property management and facilities, plus Vancouver and Canadian tech press

Pitch stories, prepare spokespeople with briefing notes, and track coverage

Identify and submit to industry awards and speaking opportunities

Social media and community

Manage Keycafe's company LinkedIn and other social channels: plan, write, publish and engage

Support employee advocacy so the team shares Keycafe content

Monitor conversations about Keycafe, competitors and our industries

Develop a Keycafe podcast and interview customers and industry specialists about their own industries for general awareness not just about key management.

Customer, partner and internal communications

Write product update announcements, release notes summaries and customer newsletters with product and customer success

Produce co-marketing content with partners and integration partners

Support internal communications such as all-hands updates and company announcements

Events, measurement and operations

Support trade shows and industry events with booth messaging, collateral and pre- and post-event communications

Report monthly on communications KPIs (share of voice, coverage, engagement, traffic, content-influenced pipeline)





Manage freelancers or agencies as needed and keep the asset library organized

Bachelor's degree in communications, public relations, journalism, marketing or a related field

3 to 5 years of experience in communications, PR or content marketing, with at least 2 years in B2B SaaS, technology or a related B2B workplace

Excellent writing and editing skills in English, with a portfolio showing range: long-form content, press releases, case studies, web copy and social posts

Proven ability to explain technical products in plain, persuasive language for business buyers

Experience with media relations: writing releases, pitching journalists and securing coverage

Experience running a company LinkedIn presence and creating content for social channels

Strong project management: you can run several projects at once and hit deadlines

Comfortable working closely with sales, customer success, product and leadership, and interviewing customers

Comfortable using AI writing and research tools responsibly to work faster while keeping quality high

Legally entitled to work in Canada and able to work from our Vancouver office 4+ days a week

Extended health and dental coverage

Paid vacation and personal days

Professional development budget for courses, conferences or memberships

Attend Team events

Opportunity to build and grow within a scaling SaaS/IoT company.

Work with a tangible, cutting-edge product already trusted by businesses worldwide.

Career growth and visibility — your success is highly visible in a company where results matter.

📌 Communications Specialist (Winnipeg)
🏢 Keycafe
📍 Winnipeg