Amilia is transforming the recreation and activities market with Amilia SmartRec™

Since 2009, Amilia has combined innovative technology with deep industry expertise to help organizations operate more efficiently. Today, more than 1,500 organizations across 8,200 locations in North America rely on Amilia to serve 5.5 million participants and process more than $1B in transactions annually.

Caring is at the heart of Amilia’s culture, shaping how we support our customers, build our products, and work together.

About the Role

We’re looking for a Content Marketing Manager to join our team on a

12-month contract and own our content engine from strategy through execution. You'll run a high-volume webinar program, shape how our brand shows up in search and AI-generated answers, and tell our story across email, blog, gated assets, partnerships, press, and speaking engagements.

This is a hands-on role for a strong writer and strategist who is energized by variety, comfortable with volume, and excited to use AI to work smarter without losing the human voice that makes content worth reading/listening to.

Principal Responsibilities

- Webinars and Speaking Engagements

Plan, produce, and promote 15 or more webinars over the 12-month contract, covering topic selection, speaker recruitment, run-of-show, hosting, and follow-up

Repurpose each webinar into blog posts, clips, email sequences, and gated assets

Track registration, attendance, engagement, and pipeline influence, and use the results to improve future events

Identify, pitch, and secure speaking opportunities at conferences, podcasts, and industry events for company leaders and subject matter experts

Prepare talk tracks, and supporting materials for speaking engagements

- Content and Campaign Creation

Own the editorial calendar and publish high-quality blog content, managing freelance or internal contributors as needed

Develop and run email programs (newsletters, nurture sequences, event promotion), with A/B testing to improve performance





Produce long-form assets such as whitepapers, reports, checklists, and original research, planned around funnel stage, persona, and campaign goals

Write copy for all marketing campaigns, including landing pages, paid ads, email, videos, and launches

Partner with product marketing, demand gen, design, and sales to keep messaging consistent and conversion-focused

- SEO, AEO, and AI (Search Visibility and Smarter Workflows)

Lead keyword research and content strategy aligned with search intent and the buyer journey

Optimize content to rank in traditional search and to be cited by AI answer engines such as ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews

Use generative AI to accelerate research, drafting, repurposing, and analysis, with human review, fact-checking, and originality standards applied to all output

Build and document AI-assisted workflows and prompts, along with processes, editorial calendars, and a final results report, so the team can keep momentum after the contract ends

- Partnerships and PR (Earned and Shared Reach)

Build and manage co-marketing programs with technology partners, integrations, and industry organizations, including joint webinars, co-authored content, and cross-promotion

Serve as the content point of contact for partner teams

Craft press releases, pitches, bylines, and thought-leadership pieces

What we want from you:

5+ years of experience in content marketing, ideally in B2B

Exceptional writing and editing skills, with a portfolio that shows range

Proven experience running webinars or virtual events at scale





Working knowledge of SEO and a growing understanding of AEO and generative search

Experience with email marketing platforms (bonus points for HubSpot) and analytics tools

Demonstrated hands-on use of AI tools in your content workflow, with positive judgment about where they help and where they don't

Strong project management skills and the ability to juggle multiple deadlines

Comfort collaborating with external partners, media, and speakers

Data-minded approach: you set goals, measure results, and iterate

What you will get from us:

A competitive and progressive salary;

A group RRSP employer contribution up to 5%;

A group insurance for you and your family as well as an Employee Assistance Program (EAP) and telemedicine;

A $750 wellness allowance per year;

The possibility of working in the office or at home, and up to3 months abroad per year *conditions apply;

A strong work-life balance: flexible hours, 4 weeks' vacation and8 sick days yearly, and year-round mini-Fridays;

Skill development opportunities through engaging workshops, communities of practice, trainings, access to Udemy and opportunities to attend conferences;

Companywide and team bonding activities to connect with your peers throughout the year and social activities to connect with your peers;

Weekly Bootcamp and Pilates classes for Amilians;

25% discount on annual membershipfor STM and EXO;

In-office snacks, including fresh fruit baskets, coffee, beverages, and free drinks.

Amilia is committed to the principle of equal employment opportunity and encourages applications from women, members of visible minorities and ethnic groups, Indigenous Peoples, persons with disabilities, or any other status protected by the laws or regulations of the Province of Quebec. Amilia is committed to providing a work environment free of discrimination and harassment. Amilia's strength lies in the sum of the ideas and innovations shared by its diverse and inclusive teams.

📌 Content Marketing Manager (12 months contract) (Winnipeg)
🏢 Amilia
📍 Winnipeg