Who we are Thinkific (TSX:THNC) is an award-winning learning commerce platform built for scale. By bringing together community, courses, and content with commerce, we power transformative learning experiences and give businesses everything they need to grow their revenue — all from one AI-powered platform. So far, our customers have generated over $3.7 billion in revenue and reached more than 200 million learners worldwide. The culture we're building We’ve been intentional about the culture we’re building and are proud to be recognized as an award-winning culture—we’re a Certified Great Place to Work, one Canada's Best Diversity Employers, BC Top Employers, and Canada’s Top Small & Medium Employers for 2026 by Canada’s Top 100 Here’s what it means to work at Thinkific: We’re a high-performing team on a meaningful mission, and the way we work reflects that. Thinkers are customer-obsessed and ownership-driven — we talk to customers constantly, take full accountability for outcomes, and operate with a high degree of autonomy and trust. We care deeply for each other and believe the best ideas come from honest debate, real feedback, and diverse perspectives. It’s a culture built on trust, exceptional work, and genuine respect for the people around us. Who thrives here: Thinkific may be the right place if you’re energized by a rapid-paced environment, enjoy high autonomy, and work well with ambiguity and change. You thrive in highly collaborative teams and make the people around you better. You’re results-driven, take ownership without being asked, have hard conversations even when it’s uncomfortable, and celebrate diverse perspectives. AI is a tool you embrace to move faster and think bigger. Who doesn't thrive here: If you prefer highly structured environments, need to wait for clear direction to move,



dislike ambiguity and change, or find direct feedback uncomfortable, Thinkific may not be the right fit.

About the Role
What makes customers choose a platform and stay for it? For many Thinkific Plus customers, the answer is Commerce, and we’re looking for a Senior Product Manager to own it. On the Acquire and Monetize team, you’ll own multiple product lines focused on enabling our customers to sell, earn and scale their businesses. The primary offering is our Thinkific Commerce product, our built-in payments offering with seamless payment processing, advanced sales tools and effortless tax management. Commerce is a key reason we win Plus customers and a significant source of revenue, so it needs to be highly competitive. You’ll shape the strategic vision for Commerce, and decide how we match the market where we need to and where we build Thinkific Commerce to be more differentiated. You’ll be as strong at execution as you are at strategy. We expect Commerce to be built with the quality and depth to fully solve our customers’ problems, and to be rolled out in a way that customers feel as a seamless upgrade. On top of Commerce, you’ll also own our customer onboarding, website building features and lastly the execution of pricing and packaging changes strategically led by our VP, Growth. Reporting to the Director, Product, you’ll collaborate across Engineering, Design, Finance, Marketing,



Customer Success and Sales to deliver best-in-class monetization and buyer experiences that help our customers grow their revenue. Your goal will be to drive Thinkific’s commerce product strategy and execution, ensuring our solutions deliver substantial value to customers and align with our business objectives. Here’s how you’ll accomplish this:
- Define the strategic vision for our Commerce product, integrating market insights, customer needs, and business outcomes across areas like payments, checkout, subscriptions, pricing, and tax
- Execute with quality and depth, taking the time to fully solve customer problems rather than shipping partial solutions, and holding a high bar for what "done" means
- Own a wide surface area, including our other payment processing integrations, execution of pricing and packaging changes, customer onboarding, and our site building product
- Work AI-first across feedback triage, competitive insight, scoping, and prototyping, increasing both the amount and the quality of what you can scope so we keep pace with engineers who are moving faster than ever
- Think end to end, from how we retain and win customers, through discovery and scoping, to launch considerations like pricing and packaging, user experience, in-product and customer communication, and team readiness, so new and updated features feel like seamless upgrades and customers get the most value from them
- Stay deeply connected to our customers by talking with them regularly, understanding their businesses inside and out, and turning what you hear, along with support and sales signal, into clear problems worth solving
- Drive measurable outcomes by defining success metrics, using data and experiments to guide priorities,

📌 Senior Product Manager (Vancouver)
🏢 Thinkific Labs
📍 Vancouver