Digital Marketing Specialist (HubSpot required!) (Canada)

Digital Marketing Specialist (HubSpot required!) (Canada)

21 Oct
|
INDEAL
|
Canada

21 Oct

INDEAL

Canada

With the flexibility of remote work and flex-hours, you have the opportunity to contribute to our team from the comfort of your chosen workspace, while maintaining a healthy work-life balance. We're looking for a motivated Digital Marketing Specialist who is ready to grow their career in a role that blends digital marketing, website management, analytics, and digital platform support. Reporting to the Director of Digital Marketing & Platform Strategy, you'll help execute marketing initiatives while supporting the day-to-day operation and continuous improvement of INDEAL's growing digital ecosystem.

This is not a traditional social media marketing role. Instead, you'll help manage websites, email campaigns, digital assets, reporting, CRM initiatives, marketing automation, and proprietary digital platforms that support hundreds of users across North America. This is a fully remote position open to candidates across Canada.

While day-to-day work is performed remotely, candidates located in the Greater Toronto Area (GTA) are preferred to support occasional in-person meetings, and team collaboration. One day you might be building a landing page, the next launching an email campaign, updating website content, analyzing campaign performance, testing new platform functionality, or helping document a current platform feature. We're looking for someone early in their career who is eager to learn, enjoys technology, and is excited to contribute to meaningful digital projects that have a direct impact on our INDEAL members and partners.

Website Management





Maintain and update WordPress websites using Elementor Publish and update website content Monitor website quality and user experience Assist with ongoing website improvements and enhancements Email Marketing Support marketing automation workflows Monitor campaign performance and recommend improvements Digital Marketing Support SEO initiatives and website optimization Assist with campaign planning and execution Help create marketing assets and promotional materials Content & Creative Create and format digital content for websites, newsletters, email campaigns, presentations, and marketing materials Design graphics using Canva and Adobe Creative Suite Edit short-form videos for product demonstrations, webinars, and marketing initiatives Organize and maintain digital marketing assets Track website and campaign performance using Google Analytics and internal reporting tools Assist with dashboard reporting and campaign analysis Monitor key marketing metrics Identify trends and opportunities through data Prepare reports that help support business decisions Digital Platforms & Technology Support INDEAL's proprietary digital platforms Perform QA testing on new websites and platform enhancements Help identify bugs, usability improvements, and optimization opportunities Support CRM initiatives and data management Create documentation, user guides, and internal training resources Marketing This role offers the opportunity to contribute to projects that span marketing, technology, user experience, and business operations. You enjoy technology as much as marketing and aren't afraid to dive into new software, platforms, or processes.



Think analytically while remaining creative Are comfortable working in a fully remote environment with excellent time management and communication skills Continuously look for ways to improve processes and user experiences Diploma or Bachelor's Degree in Marketing, Digital Media, Communications, Business, or a related field ~1–3 years of experience in digital marketing, digital communications, or a similar role ~ Equivalent internship, co-op, or freelance experience will also be considered ~ Experience with WordPress ~ Working knowledge of Adobe Creative Suite (InDesign, Photoshop, Illustrator, etc.) ~ Experience using an email marketing platform such as SendGrid, Mailchimp, HubSpot, or similar ~ Understanding of SEO best practices ~ Assets Experience with any of the following would be considered an asset: Basic HTML/CSS Microsoft Dynamics CRM Dashboard reporting or business intelligence platforms Marketing automation platforms AI tools for productivity and content creation Project management software User testing and quality assurance Become familiar with our websites, marketing tools, and internal processes Support website updates and email campaigns Begin contributing to day-to-day digital marketing activities Independently manage routine website updates and email campaigns Assist with digital marketing initiatives from planning through execution Support platform enhancements and testing with minimal supervision Become a trusted contributor across Marketing and Digital Strategy initiatives Take ownership of key digital marketing and digital projects Play an active role in launching new platform features and digital initiatives through marketing Help improve user engagement through marketing data-driven recommendations Contribute to the continued growth of INDEAL's digital-first strategy

📌 Digital Marketing Specialist (HubSpot required!) (Canada)
🏢 INDEAL
📍 Canada

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