Drive programmatic media success as a Performance Media Associate at Critical Mass. This role focuses on campaign management, optimization, and data-driven strategies. We're seeking a digital-savvy individual to join Critical Mass in the Media Division. The Performance Media Associate will support campaign execution and tactical planning, working closely with senior team members. You will actively participate in daily operations, enhancing your knowledge of programmatic advertising and interactive marketing trends.

Key Responsibilities
• Coordinate trafficking and optimization of media campaigns
• Oversee billing processes with final approval authority
• Manage media campaign setup and execution




• Provide strategic insights for client reporting
• Research and contribute to paid media plans and presentations

Requirements:
• 0-2 years in digital activation and media buying
• Familiarity with DSPs like TTD, DV260, and Amazon
• Strong analytical skills in campaign performance
• Proficient in audience planning and social media strategies
• Excellent communication and presentation abilities Support cutting-edge digital strategies and contribute to impactful media campaigns at Critical Mass.

📌 Performance Media Associate at Critical Mass (Toronto)
🏢 Adelphi Group
📍 Toronto