Drive conversion content strategy with Puffy as a CRO Content Manager. Utilize AI workflows to enhance brand messaging and engage customers effectively through persuasive content. Puffy, a leading D2C mattress brand with over $1 Billion in sales, seeks a CRO Content Manager. This remote role focuses on developing compelling narratives and effective conversion copy across product detail pages and landing pages. Writers will thrive under your guidance, optimizing content through creative AI techniques and editorial oversight.

Key Responsibilities
• Own brand voice across content and marketing channels
• Build and implement efficient AI workflows for content creation
• Generate persuasive content addressing technical features and customer concerns




• Collaborate with teams to develop measurable content strategies
• Conduct data-driven analysis to refine messaging and strategy

Requirements:
• 6+ years in content strategy with team management experience
• Proven track record of impactful conversion copywriting
• Expertise in AI workflows and web analytics tools
• Ability to simplify complex information into clear narratives
• Excellent communication skills in English Shape Puffy's customer engagement and transform insights into conversion-driven content strategies.

📌 CRO Content Manager at Puffy (Toronto)
🏢 Puffy
📍 Toronto