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DAVIdsTEA is a leading branded retailer and growing wholesaler of specialty loose leaf tea, offering a selection of signature blends, single-origin teas, and tea-related gifts and accessories through our e-commerce platform and 23 Canadian retail stores. Based in Montreal, we focus on innovative flavours, wellness-driven ingredients, and organic tea. We’re making tea fashionable and fun,



and we pride ourselves on offering both the best possible service to our customers and a positive work environment for our employees

About the role We are looking for a

Growth Marketing Director

to own site conversion, demand capture, and lifecycle marketing.

Responsibilities Site and conversion:

Own site experience, PDP optimization and checkout flow end-to-end

Build and run a structured testing roadmap (A/B, multivariate) across landing pages, offers, and nuances to consistently improve conversion and LTV

Optimize conversion and ensure site search and tracking perform reliably

Demand capture:

Own the agency relationship and paid media budget with our performance marketing partner: brief, review and hold accountable against efficiency and growth targets

Ensure accurate media tracking and attribution across paid channels and our performance marketing partner

Manage branded search, and paid social with audience-targeted, CAC/ROAS-optimized spend

Own SEO and monitor and experiment with AEO, to optimize for both

Lifecycle and retention:

Establish and own email/SMS and lifecycle marketing strategy and design world-class retention and loyalty programs (Frequent Steepers) with clear success metrics; then implement and execute

Create an operational playbook for segment-specific channel mix, cadence, offer approach, and measurement

Mentor and manage a small team of marketing specialists/analysts

So are YOU our next Growth Marketing Director?

Requirements

7+ years in growth, performance, lifecycle or digital marketing, ideally in retail, ecommerce, or DTC

Proven track record managing significant pai

📌 Customer Engagement Strategy Manager (Winnipeg)
🏢 Reitmans (Canada) Ltée/Ltd
📍 Winnipeg