Toromont Cat is looking for a Marketing Manager to serve as a strategic partner to the business and a key driver of our growth initiatives. He/she will bring a passion for marketing strategy, demand generation and go-to-market execution, with a proactive desire to collaborate closely with regional VPs, Sales leadership and our corporate marketing team.

The Marketing

Manager will play a critical role in accelerating revenue growth, strengthening our market presence and expanding market share across all segments. Full-time, Permanent Competitive salary, annual performance bonus and salary review Pension Plan with Company match at 100% Disability coverage (short and long-term) Employee / Family Assistance Program with access to leading medical experts Employee / Family Healthcare coverage (health, drug, dental, vision, out of country, and life insurance) Develop, execute and monitor the marketing strategy and communication plan to achieve revenue growth and market share objectives while ensuring full alignment and synergy with the Caterpillar industry teams. Partner with Caterpillar industry teams, including Caterpillar Financial, to ensure shared objectives, coordinated marketing and business plans, secured funding for initiatives, and explicit accountability across all programs.

Perform on-going market analyses to assess competitor positioning, pricing and sales strategies, monitor evolving customer needs and industry trends to inform marketing strategy and go-to-market plans. Develop and implement pricing and inventory strategies that support growth objectives and market leadership.



Collaborate with Sales Operations and key stakeholders on pipeline and inventory planning to enable successful execution of marketing initiatives.

Collaborate closely with sales leadership and Toromont stakeholders across all regions to drive growth initiatives, strengthen alignment between marketing and sales and enhance lead management practices for improved conversion and pipeline velocity. Track key performance indicators, report on marketing effectiveness and optimize marketing investments to maximize ROI and business impact. Bachelor's Degree in Marketing, Communications, Engineering or another related discipline Working experience 6 - 8 years Knowledge on B2B marketing strategies and go-to-market (GTM) frameworks Understanding of pricing models and inventory planning Competitive intelligence and market research methodologies Strong data analysis skills and KPI tracking capabilities Experience with CRM and marketing automation platforms With over 7,000 employees and 56 locations from Manitoba to Newfoundland, Toromont Cat has a proven track record, industry knowledge, dealership infrastructure, and service mindset to ensure our Construction, Mining, and Power Generation customers succeed.

At Toromont

Cat, work is built around people's strengths, our products, technology and an outstanding customer experience and through our strong partnership with Caterpillar,Toromont Cat takes care of our employees who take care of our customers!

Artificial

Intelligence (AI) Please note that our hiring processes involve the use of artificial intelligence (AI) tools to assist with screening, assessing, or selecting candidates;

📌 Manager, Marketing Technology and Automation (Vaughan)
🏢 TCAT Div of Toromont Industries
📍 Vaughan