Marketing Manager

Aquatarium | Brockville, Ontario Full-Time Salaried Management Position The Opportunity The Aquatarium is looking for a Marketing Manager to build and lead a professional marketing function focused on creating measurable demand that supports attendance, sales, memberships, programs and events.

This is an opportunity to build a function that other departments actively seek out and trust. You will develop the strategy, build the annual plan, manage the budget, lead campaigns, direct staff and external resources, understand audiences, use data intelligently and continually improve marketing performance.

You will lead Marketing rather than personally becoming every designer, photographer, website editor, advertising specialist and content creator. You need enough technical understanding to direct those functions intelligently, challenge agencies and evaluate results — but your principal job is to plan, lead, manage, measure and improve.

What You'll LeadMarketing Strategy, Planning and Budget

Translate approved organizational revenue, attendance, membership, program and event objectives into an annual marketing plan and coordinated campaign calendar.

Recommend and manage the marketing budget, allocate resources against priorities, track spending and adjust tactics when performance is weak.

Define target audiences, geographic markets, campaign objectives, channel strategy and measures of success.

Manage agencies, contractors, designers, media suppliers and other external resources with clear scopes, standards and accountability.

Build concise dashboards and management reporting and work with Finance to connect marketing investment to organizational results.

Marketing activity by itself is not the goal. You will be expected to distinguish activity from business impact and connect marketing performance to real organizational outcomes wherever practical.

Audience, Analytics and Market Intelligence

You will develop a meaningful understanding of who visits the Aquatarium, who could visit, what motivates them and how behaviour changes by geography, season and audience segment. Your tools will include visitor research, surveys, digital analytics, campaign performance data, email and advertising results and competitive intelligence.

Marketing owns market and campaign intelligence; Sales owns customer and transaction intelligence. You will draw on both to explain what is actually happening, identify meaningful trends and recommend what should happen next.

Campaign, Digital,



Brand and Membership Leadership

Lead integrated campaigns for major programs, exhibits, events, memberships and seasonal priorities, setting the audience, value proposition, creative direction, budget, timeline and performance measures.

Provide management oversight for the website, digital advertising, SEO, email, social media and content — directing staff, contractors and agencies rather than personally executing every channel.

Own Aquatarium brand standards and review significant externally distributed materials for consistency, accuracy and quality.

Lead membership acquisition campaigns, audience strategy and messaging in coordination with Sales, which owns membership inquiries, conversion, transactions and renewal execution.

Use campaign testing and performance results to improve future work and ensure the organization learns from what worked, what did not and why.

Public Relations, Reputation and Tourism

Manage media relations and provide strategic direction and approval for routine media activity, coordinating significant or sensitive communications with the Executive Director before release.

Ensure ongoing monitoring of public reviews and reputation trends, working with Sales and Guest Services when an operational issue requires investigation or customer resolution.

Lead tourism and community relationships focused on awareness, reach, listings, referrals, cooperative marketing and destination promotion. Sales leads when the purpose becomes commercial — bookings, packages, pricing or conversion.

Working With Our Product Teams

Our education, animal-care and operational departments create the experiences. Marketing’s responsibility is to understand those experiences well enough to tell their story accurately and effectively.

You will build trusted relationships with subject-matter experts, respect operational limitations and ensure Marketing never promises something the delivering department cannot support. In return, product teams should be able to rely on Marketing to professionally position and promote what they create without having to personally manage routine marketing activity.





What Success Looks Like

Marketing plans delivered on time and within budget in demonstrable support of organizational attendance, sales, membership, program and event objectives.

Increased qualified awareness and demand in priority audiences and markets.

Improved campaign, digital, website, email and audience performance.

Clear reporting that connects marketing activity to business outcomes without overstating attribution.

Useful market intelligence that strengthens organizational decisions.

Strong brand consistency, public information and reputation management.

Effective management of agencies, vendors and budgets.

A capable, accountable marketing function trusted by Sales and operational departments.

What You Bring

Demonstrated management experience in marketing, tourism, attractions, hospitality, entertainment, cultural organizations or another customer-focused environment.

A record of developing marketing strategies or campaigns that produced measurable business outcomes.

Strong marketing strategy and planning ability with sound commercial judgment.

Digital marketing knowledge across website, analytics, search, advertising, email and social channels, with the ability to manage specialists or agencies and critically assess their performance.

Strong numerical and analytical aptitude and the ability to convert findings into clear recommendations and action plans.

Leadership experience including delegation, vendor or project management, accountability and development of people or organizational capability.

Strong brand, communications and public-relations judgment with excellent written and verbal communication.

Post-secondary education in marketing, communications, business, tourism or a related field, or an equivalent combination of progressively responsible experience.

Work Workplace

This is a full-time salaried management position in a public-facing attraction environment. Evening, weekend and holiday work will occasionally be required based on campaigns, media opportunities, special events and operating schedules. The position may also involve regional travel for promotional and relationship-building activities.

A satisfactory Criminal Reference Check with Vulnerable Sector Screening is required in accordance with Aquatarium policy.

Pay: $52,000.00-$60,000.00 per year

Benefits

- Dental care
- Extended health care
- On-site parking
- Paid time off
- Vision care

Work Location: In person

📌 Marketing Manager (Brockville)
🏢 Brockville Tourism - C/O Aquatarium
📍 Brockville