The Marketing Manager provides operational oversight for brand, communications, digital presence, and commercial activation across BC Rugby. The role is responsible for developing, creating, and delivering multi-modal content to strengthen brand visibility, grow engagement, and promote BC Rugby programming.

This role supports strategic objectives, stakeholder engagement, and revenue development through coordinated marketing and communications delivery. The Marketing Manager ensures that messaging, content, and campaigns are delivered with consistency, creativity, and measurable impact.

Key Accountabilities

Marketing and Brand Leadership

· Ensure consistent brand presentation across all platforms and materials

· Develop and deliver annual marketing and communications plans

· Oversee brand alignment across competitions, programs, and events

Communications and Content

· Create and deliver external communications including announcements and campaigns

· Oversee website, email, and digital communications channels

· Ensure timely and accurate promotion of competitions, pathways, and events

Digital and Audience Growth

· Monitor engagement metrics and campaign performance

· Improve digital reach and audience conversion across platforms

· Support data driven marketing decisions and reporting





Commercial and Partner Activation

· Support sponsor and partner activation through marketing delivery

· Coordinate partner visibility across events and digital channels

· Work with the Chief Executive Officer on commercial proposals and reporting

· Ensure partner commitments are delivered and documented

Events and Campaign Delivery

· Create and deliver marketing and promotion for major BC Rugby events and finals

· Support event marketing plans and on-site brand delivery

· Coordinate campaign timelines with competition and operations teams

· Support merchandise and promotional initiatives

Skills and Experience

· Experience in marketing, communications, or brand leadership

· Demonstrated success in digital and campaign delivery

· Strong brand and content creation capability

· Strong project management and planning capability

· Strong attention to detail and delivery standards

· Strong written and verbal communication skills

· Strong digital platform and analytics capability

· Flexibility for evening and weekend event requirements

Pay: $68,000.00 per year

Benefits

- Extended health care
- Versatile schedule
- Paid time off

Work Location: Hybrid remote in Vancouver, BC

📌 Marketing Manager (Vancouver)
🏢 The British Columbia Rugby Union
📍 Vancouver