Our client is seeking an experienced Marketing Specialist with 6–9 years of experience in B2B technology marketing, digital marketing, and demand generation. The successful candidate will drive brand awareness, generate qualified enterprise leads, and support business growth in the cybersecurity and AI security markets. This is a Contract-to-Hire opportunity, with the potential for full-time employment based on performance, business requirements, and mutual agreement. ## Key Responsibilities - Develop and execute B2B marketing strategies to increase brand awareness and generate qualified leads.

- Plan and manage digital marketing campaigns across LinkedIn, email, search engines, and other relevant channels.
- Drive demand-generation and account-based marketing (ABM) initiatives targeting enterprise customers.
- Develop content, including blogs, articles, white papers, case studies, newsletters, and product collateral.
- Manage social media marketing and strengthen Customer digital brand presence.
- Support product marketing, positioning, messaging, and go-to-market initiatives for cybersecurity and AI security solutions.
- Collaborate with sales and leadership teams to align marketing campaigns with business development objectives.
- Conduct market research, competitor analysis, and customer-segment analysis.
- Manage marketing automation, CRM-based campaigns, lead tracking, and performance reporting.
- Monitor marketing KPIs,



including lead generation, conversion rates, engagement, and campaign ROI.
- Coordinate with graphic designers and other stakeholders to develop marketing assets.
- Leverage AI-powered marketing tools to improve campaign efficiency and productivity. ## Required Skills and Qualifications - Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline.
- 6–9 years of experience in marketing, preferably in B2B technology, cybersecurity, SaaS, or enterprise software.
- Strong experience in digital marketing, demand generation, and B2B lead generation.
- Hands-on experience with LinkedIn marketing and enterprise audience engagement.
- Good understanding of SEO, SEM, email marketing, and content marketing.
- Experience developing and executing integrated marketing campaigns.
- Strong analytical skills and experience measuring campaign performance and ROI.
- Excellent written and verbal communication skills.
- Experience with CRM and marketing automation platforms.
- Ability to communicate complex technical concepts in a transparent, customer-focused manner. ## Preferred Technical Skills - Digital Marketing: Google Analytics 4, Google Ads, Google Search Console, SEO tools.
- Social Media: LinkedIn Campaign Manager and social media analytics.

Pay: $42,800.00-$950,000.00 per year

Work Location: In person

📌 Marketing Specialist (Toronto)
🏢 Paradigmsyynergy
📍 Toronto