Company Overview

CReATe Fertility Centre is seeking a creative, analytical, and results-driven Marketing Specialist to support the growth of our fertility services and strengthen our digital marketing presence.

The Marketing Specialist will be responsible for planning, executing, and optimizing marketing campaigns that increase brand awareness, drive patient inquiries, and support patient acquisition and business growth.

This position will report to Director of Third-Party Program and Business Development and work collaboratively with the Brand & Communications Lead, while maintaining a distinct focus on digital marketing, campaign execution, lead generation, and performance analytics.

Key Responsibilities

Digital Marketing & Campaign Management

- Develop, implement, and optimize digital marketing campaigns across Google Ads, Meta Ads, and other relevant platforms.
- Manage paid advertising budgets and monitor campaign performance to maximize return on investment.
- Execute targeted marketing campaigns to promote fertility treatments, services, and educational initiatives.
- Identify opportunities to improve digital reach, engagement, and patient conversions.
- Coordinate campaign timelines, deliverables, and external marketing vendors as required.

Website Management & Search Engine Optimization

- Maintain and update website content, service pages, and landing pages to ensure accuracy and effectiveness.
- Implement SEO strategies to improve organic search visibility and website traffic.
- Monitor website performance using Google Analytics and other reporting tools.
- Identify opportunities to improve user experience, website functionality, and conversion rates.
- Collaborate with internal stakeholders and external developers on website improvements.

Lead Generation & Patient Acquisition





- Develop and execute marketing initiatives designed to generate qualified patient inquiries.
- Monitor patient acquisition channels and evaluate the effectiveness of marketing activities.
- Work with relevant departments to understand patient needs and improve marketing conversion strategies.
- Support targeted campaigns for specific fertility services and growth opportunities.
- Track campaign results and recommend improvements based on performance data.

Marketing Analytics & Reporting

- Track and analyze key performance indicators, including website traffic, lead generation, conversion rates, cost per lead, and campaign ROI.
- Prepare regular marketing performance reports with actionable recommendations.
- Use data and market insights to identify opportunities for growth.
- Monitor competitor marketing activities and emerging digital marketing trends.
- Provide recommendations for optimizing marketing investments.

Marketing Coordination & Collaboration

- Collaborate with the Brand & Communications Lead to ensure marketing campaigns align with established brand standards and messaging.
- Coordinate with clinical, administrative, and business development teams to support marketing initiatives.
- Manage relationships with digital marketing agencies, advertising platforms, and external service providers.
- Support the promotion of new services, programs, and clinic initiatives.
- Ensure marketing activities comply with applicable privacy requirements and healthcare advertising standards.





Qualifications & Experience

- Post-secondary education in Marketing, Digital Marketing, Communications, Business, or a related field.
- Minimum 3 years of experience in digital marketing, campaign management, or a similar role.
- Demonstrated experience managing Google Ads, Meta Ads, and other paid digital advertising platforms.
- Strong knowledge of SEO, Google Analytics 4, Google Tag Manager, and website performance optimization.
- Experience with content management systems such as WordPress.
- Experience developing and optimizing lead-generation campaigns.
- Strong analytical skills with the ability to interpret marketing data and recommend improvements.
- Excellent organizational, project management, and communication skills.
- Ability to manage multiple projects independently and meet deadlines.
- Experience in healthcare, fertility services, or another regulated industry is considered an asset.
- Familiarity with CRM platforms, email marketing automation, and marketing reporting tools is an asset.

'If you are ready to make a meaningful impact in the field of reproductive health through cutting-edge marketing strategies, we invite you to join our passionate team at CReATe Fertility Centre. Embark on this rewarding journey with us—your expertise can help create families.' Pay: $60,000.00-$70,000.00 per year

Benefits

- Company pension
- Dental care
- Paid time off

Ability to commute/relocate:
- Toronto, ON M5G 1N8: reliably commute or plan to relocate before starting work (preferred)

Education:
- Bachelor's Degree (required)

Experience:
- Digital marketing: 3 years (required)
- Lead generation: 3 years (required)
- Google Ads: 3 years (preferred)
- Meta Ads: 3 years (preferred)

Location:
- Toronto, ON M5G 1N8 (required)

Work Location: In person

📌 Marketing Specialist (Toronto)
🏢 CReATe Fertility Centre
📍 Toronto