Lead the cross functional team to develop launch readiness plans and Integrated Customer Plans (ICPs)for the brand(s), patients & specific customer segments in line with corporate Integrated Business Plans (IBPs) strategic objectives & Critical Success Factors (CSFs). Translate ICPs into omnichannel campaigns, develop & produce content/programs, & lead communication of the ICP & campaigns to relevant cross functional teams, especially the CFT to ensure understanding, buy-in, optimal implementation & gather feedback. Drives organizational excellence in all aspects of marketing, including digital and social media planning, digital marketing, digital content management, analytics and channel mix/content optimization. Monitor launch readiness milestones and in-market brand performance & contribute to development of cross functional and cross-brand action plans to ensure exceptional customer experience as well as commercial objectives are met or exceeded. Is recognized as an expert for their brand(s) and/or indication(s), has experience, including launch experience, across different therapeutic areas and therefore, provides leadership, mentoring and guidance to others.

This job posting is for an existing vacant position.

Responsibilities

Strategic Mindset & Integrated Customer Planning:

- Demonstrates strong customer focus, product life-cycle management (from product/indication launches to Loss of Exclusivity (LOE) planning), Therapeutic Area (TA) knowledge and competitive understanding.
- Validates corporate IBP & identifies any required strategic deviations.
- Translates global strategy & develops an aligned omnichannel plan to deliver on local needs.




- Leads development of ICPs for target customer segments to achieve strategic & commercial objectives as well as exceptional customer experience.
- Works with Analytics & Insights business partners to Ensure voice of the customer is part of the strategy & execution and includes customer needs early to create positive customer experiences.
- Identifies all relevant customer touch-points and ensures tactics are aligned with customer preferences and channels to create meaningful engagements.
- Collaborates with all cross functional TA partners to ensure customer journeys and campaigns are integrated across brands, functions and
channels.
- Proactively develops & implements omnichannel campaigns based on customer engagement preferences, customer needs & commercial objectives. This includes the development, & approval of content in all assets to be used for the omnichannel campaigns including for the customer-facing team (eg. print promotional materials, Closed Loop Marketing (CLM) shows, Veeva suggestions, Follow-up email (FUeM) templates/fragments, live/web promotional meetings/events etc.)
- Responsible for leading the development and approval of all digital assets to support digital campaigns (eg. head office driven, paid digital and social media, Boehringer websites, 3rd party websites, HQ/3rd party email campaigns, apps, podcasts, chatbots, and other digital channel options.




- Works with Omnichannel Manager to ensure digital campaign alignment with earned media strategies and plans.
- Assists in UAT testing of all digital assets in campaigns and participates in rapid evaluation and optimization activities post campaign launch.
- Explores opportunities for innovation within the existing channels as well as new channels.
- Works with the cross-functional partners to ensure the integration of the customer experience across channels and brands.
- Cascades learnings to accelerate development of collective digital savvy.

Leadership, Communication & Coaching:

- Consistently demonstrates solid leadership & communication skills through engaging storytelling & adapts style & format based on needs of the audience.
- Works with cross- functional stakeholders & relevant external stakeholders (e.g. vendors, agencies) to ensure ICPs & campaigns are rolled out & implemented effectively.
- Includes development of integrated Plan of Action (POA) playbooks, setting the tone & direction for the brand's POA (either live or virtual) & drives clear impactful two- way communication and engagement with CFT & other relevant stakeholders.
- Works with Omnichannel Manager and Digital Production Specialist to ensure automated campaigns are launched on time with all relevant digital content and programming completed.
- Works with cross functional team to identify and incorporate best practices in marketing & digital marketing processes and use of tools into daily work.
- Constructively holds all members of the brand team accountable for projects, deadlines and budget. Proactively acts as a peer coach and mentor to establish trust, ask powerful questions and facilitate learning & ac

📌 Senior Brand Manager, Oncology (Burlington)
🏢 Boehringer Ingelheim
📍 Burlington