Associate brand manager • mississauga on

Last updated: 3 days ago Full-time

Brand Manager, Woman’s Health (In-Person).Location: Mississauga, ON (on-site).BioSyent is seeking a dynamic, commercially minded and results-oriented Brand Manager, Women’s Health to join our Marketing team. This role will lead the commercial strategy and growth of an established women’s health portfolio in Canada, with responsibility for developing and executing brand plans that deliver sales, profitability and long‑term growth.

Who We Are? We are a Canadian company listed on TSXV with an appreciable track record for growth and innovation located in Mississauga.

BioSyent is focused on commercializing products that provide a distinguishable benefit to patients and their healthcare providers and is known for its ability to introduce new products effectively and efficiently to the Canadian market.

BioSyent is a profitable growth‑oriented specialty pharmaceutical company focused on in‑licensing or acquiring innovative pharmaceutical products that have been successfully developed, are proven safe and effective, and have track records of improving the lives of patients.

We’re proud to be recognized for our consistent growth and performance. Our company was named to the GROWTH 500 list for eight consecutive years, with the most recent recognition in 2020. We’ve also been featured on the TSX Venture 50 list four times, most recently in 2024 - a reflection of our continued momentum and success in the market.

About the Job: Reporting to the Marketing Director, the Brand Manager, Women's Health will be responsible for leading the commercial performance and growth of an established women’s health portfolio in Canada.



The role owns the development and execution of annual brand plans, demand and revenue forecasting, promotional budget management, and delivery of sales and profitability objectives.

The Brand Manager serves as the internal commercial expert for the assigned therapeutic area, bringing the perspectives of prescribers, pharmacists and patients into business decisions. Working cross‑functionally with Sales, Medical Affairs, Regulatory, Supply Chain and Finance, the Brand Manager translates brand strategy and market insights into effective commercial execution.

Key Responsibilities: Brand Strategy & Commercial Performance

Lead the annual brand planning process for assigned women’s health products, including positioning, segmentation, key messages, channel strategy and tactical execution.

Drive achievement of net sales, gross margin and contribution margin objectives; manage the A&P; budget and recommend reallocation of investment based on performance and return.

Develop and maintain monthly demand and revenue forecasts in partnership with Supply Chain and Finance; analyze variances and recommend corrective actions.

Develop pricing, trade terms and promotional recommendations in collaboration with Sales leadership and other key stakeholders.

Identify and advance lifecycle opportunities, including new indications, formulations, pack configurations, label updates and line extensions,



from business case development through launch.

Monitor competitive activity, including new market entrants, generic or biosimilar competition where applicable, and formulary/reimbursement changes; develop proactive brand defence and switching strategies.

Lead commercial planning for product transitions, discontinuations and supply interruptions, ensuring timely and effective communication with customers and the field.

Customer and Market Insight

Maintain a strong understanding of the competitive landscape, customer behaviour and evolving market dynamics, translating insights into actionable recommendations for the brand.

Regularly engage in field visits with sales representatives to gain first‑hand insights into customer needs, market dynamics, competitive activity, and brand performance.

Build and maintain robust relationships with key opinion leaders, healthcare professionals, professional associations, and relevant patient organizations, in partnership with Medical Affairs, to deepen market understanding and inform brand strategy.

Execution & Cross‑Functional Leadership

Lead cross‑functional brand initiatives and influence stakeholders across the organization to ensure alignment on brand priorities, timelines and execution.

Present brand performance and recommendations to the Leadership Team, providing clear insights into results, risks, opportunities and required actions.

Develop HCP and patient materials, digital assets and congress plans with agency partners, on time and on budget.

Lead the development and approval of promotional materials through the Company’s medical, regulatory and legal review processes, ensuring compliance with

📌 Associate MRO (Winnipeg)
🏢 SUN PHARMA
📍 Winnipeg