Overview

Paku Foods makes fresh ready-to-eat Japanese products (onigiri) in Toronto and delivers daily to more than 80 stores across the GTA. We are seeking a motivated, customer-focused Sales Representative to open new wholesale accounts and look after our existing ones. This field-based role involves visiting cafés, grocers, convenience stores, campuses, and offices, running tastings, and building lasting relationships with buyers and owners. The ideal candidate has strong communication skills, a record of winning new B2B accounts, and the discipline to work independently on the road.

Experience in food, beverage, or CPG sales is valued. You will work directly with the owners of a small, fast-moving team.

Responsibilities

- Open 4+ current wholesale accounts a month across cafés, grocery, convenience, campuses, offices, and food-service operators
- Make about 30 in-person visits a week, split between prospects and existing accounts
- Run tastings and sample drops, negotiate terms, and set starting order levels with our operations team
- Research prospects, identify the decision-maker, and build your own pipeline through calls, email, social messages, and walk-ins
- Act as the main contact for your accounts on reviews, issues, product mix, and order levels, and check in with every account at least once a quarter
- Represent our company professionally with every customer

Qualifications

- B2B field sales, route sales, or account management, with a record of opening new accounts preferred
- Able to describe specific new accounts you won, how you found them, and how long they took to close
- Experience managing an existing book of accounts: issue resolution, and retention




- Valid Ontario driver's licence and a reliable, insured vehicle for business use
- Familiarity with Toronto and the GTA, and comfort driving and parking across the city
- Strong spoken and written English, with a professional manner with buyers, managers, and owners
- Experience using a CRM
- Comfort with pricing, margins, and basic sales math (net sales, returns, par levels)
- Self-directed: you plan your own routes and work independently on the road and from home
- Preferred: experience in food, beverage, or CPG sales, especially foodservice, campus, grocery, convenience, or café accounts
- Preferred: existing relationships with GTA buyers or operators
- Preferred: direct-store-delivery or consignment experience, or experience launching a young brand
- Preferred: knowledge of Japanese or Asian food products

Pay and Benefits
- $60,000 to $100,000 a year: Base salary plus commission and signing bonuses, with $100,000+ first-year potential at target performance (an estimate, not a guarantee)
- Signing bonus for each new account, paid after the account's first month
- Commission on net sales for the first 6 months of each account you sign
- Additional performance bonus on new-account net sales
- Car allowance, parking reimbursed with receipts, and a company phone and plan
- Health benefits and insurance

Schedule and Location
- Full-time, permanent, with a 90-day probation
- Flexible schedule, typical Mon-Fri, some weekends may be required
- Toronto, Ontario: field-based across the GTA, work remotely, in-person check-ins at our factory weekly.

Pay: $60,000.00-$100,000.00 per year

Benefits

- Dental care
- Flexible schedule
- On-site parking
- Vision care

Work Location: Hybrid remote in Toronto, ON M4M 2E3

📌 Sales Representative (Toronto)
🏢 Paku Foods
📍 Toronto