The Sales Development Representative (SDR) is an entry-level sales role that generates new business opportunities for IGN’s sales team. The SDR researches and contacts business decision-makers, qualifies interest, and books first meetings for the assigned Producer or Advisor. The SDR does not quote, recommend coverage, or close business; success is measured by the number and quality of qualified meetings booked and the recent business they influence. IGN hires SDRs in two lines of business: Employee Benefits and Property & Casualty (P&C;). Responsibilities are the same in both; the line of business determines the target market, discovery questions, and team the SDR supports. The role is designed as an approximately two-year development path toward a Business Development Representative or Producer role.

KEY RESPONSIBILITIES
Prospecting & Outreach
· Research and build target prospect lists by industry, company size, and line of business.
· Conduct outbound outreach by phone, email, and approved social channels.
· Respond promptly to inbound inquiries, marketing leads, and referrals. Lead Qualification & Discovery
· Hold short discovery conversations to learn about the prospect’s current program, provider, renewal date, and interest in a review.
· Qualify leads against established criteria and determine the appropriate next step.
· Nurture prospects who are not yet ready,



timing follow-up to renewal dates and business changes. Meeting Booking & Handoff
· Book qualified first meetings with the assigned Producer or Advisor.
· Prepare clear handoff notes covering client context, needs, key contacts, and timing.
· Refer coverage, pricing, and plan questions to appropriately licensed colleagues. CRM & Activity Reporting
· Record all outreach, discovery notes, and next steps accurately in the CRM.
· Track activity and results against weekly, quarterly, and annual targets.
· Share prospect feedback and common objections to help improve messaging. TEAM SUPPORT & DEVELOPMENT
· Attend weekly department L10 meetings, sales training, and call coaching.
· Participate in company meetings and events.
· Follow company policies and procedures, including the Employee Handbook and privacy and confidentiality requirements.
· Model company values and contribute to a positive culture.
· Perform other related duties as required. KEY PERFORMANCE INDICATORS (KPI) Core Metrics
· Meetings Scheduled > 2/week This job operates in a professional office environment. This position description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee. Duties, responsibilities, and activities may change at any time.

📌 Sales Development Representative (Edmonton)
🏢 Insurance Growth Network
📍 Edmonton