Reports to: Director, National Operations

Geographic Area: Edmonton North (home-based)

Role Focus: 80% Operations / 20% Lead Generation (Business Development)

Travel Requirement: Approximately 50% (within Edmonton North region with occasional travel elsewhere in Alberta)

Role Overview

This home-based role, based in Edmonton, reports directly to the Director, National Operations. The Senior Manager, Operations & Business Development is responsible for administering a variety of operational functions, supporting, guiding, and influencing existing banner members to maximize their perks of the Pharmacy Brands Canada (PBC) banner program, while also generating qualified new member leads through proactive business development activities.

The role is approximately 80% focused on existing member operations and support, and 20% focused on lead generation through pharmacy cold calls, networking, industry events and other business development activities. This position requires approximately 50% travel within the Edmonton North region, with occasional travel elsewhere in Alberta.

Key Responsibilities

Operations (Approximately 80%)

- Possesses a strong understanding of the retail pharmacy market and competition.
- Executes social media tactics to keep Pharmacy Brands Canada top of mind and create inquiries.
- Administers annual in-person business planning sessions with banner members to support their yearly goals and priorities for members who choose this service.
- Conducts a support-as-you-go process to ensure high levels of member satisfaction and awareness of programs and services.
- Executes quarterly touchpoints, in person or virtually, with each member to ensure annual goals and priorities are on track, or the support-as-you-go process is on track.




- Administers a mid-year in-person business review with each banner member to measure results, adjust the business plan as needed, or support the support-as-you-go process.
- Escalates members with low engagement to the Director, National Operations for follow-up and escalation.
- Supports new members with weekly touchpoints, in person or virtual, for their first 6 weeks.
- Ensures all banner members know the tools, resources, and programs available to support their success.
- Provides feedback and best-practice solutions to ensure the store's look, feel, customer experience, and operations are above market.
- Helps roll out banner programs for pharmacy-level integration.
- Deploys tactics to ensure adoption and execution of banner programs to meet targets.
- Influences banner members to engage in meetings, events and communication opportunities.
- Collaborates with the formulary team to ensure primary formulary performance meets targets and maximizes store profitability.
- Utilizes the CRM to accurately record and update all operational activity and member interactions.

Business Development – Lead Generation (Approximately 20%)

- Executes proactive outreach to independent pharmacies through cold calling to identify and qualify new member opportunities.
- Builds and maintains a pipeline of qualified pharmacy leads within the Edmonton North region.
- Leverages pharmacy networks, industry contacts and community relationships to generate new member leads.




- Represents Pharmacy Brands Canada and presents banner opportunities at industry events, association meetings and career fairs.
- Leverages the existing member base for additional opportunities and referrals.
- Actively collaborates with the national business development team to advance qualified leads and support the new member acquisition process.
- Identifies and pursues other lead-generation opportunities, including market intelligence, competitor activity, and potential acquisition targets.
- Maintains up-to-date records of all business development activity, including calls, meetings, leads and referrals, in the CRM.

Other Responsibilities

- Manages relationships with key stakeholders, including pharmacy owners, buying groups and industry partners.
- Stays informed of market trends, competitive activity and industry changes to support member success and identify new opportunities.
- Participates in special projects and other business-related duties as assigned.

Desired Qualifications

- College diploma or university degree preferred.
- Five years of operational experience in healthcare, preferably retail pharmacy.
- Strong understanding of the retail pharmacy market and competitive landscape.
- Excellent communication, presentation and negotiation skills.
- Ability to establish rapport and effective working relationships with pharmacists.
- Proficient in Microsoft Excel and the Office suite.
- Self-starter and results-oriented with the ability to manage multiple priorities.
- Excellent verbal and written communication skills.
- Ability to thrive in a fast-paced, challenging and constantly changing work environment.
- Approximately 50% travel within the Edmonton North region, with occasional travel elsewhere in Alberta.

📌 Senior Manager, Operations & Business Development (Canada)
🏢 Pharmacy Brands Canada
📍 Canada