EMAIL MARKETING SPECIALIST
- VOLUNTEER, PART-TIME Organization: Right to Live Canada

Location:
Remote (United States, Canada or Europe) Time Commitment: Part-time volunteer commitment, 10-12 hours per week, for a minimum of four months. Required Weekly Meeting: Attendance at the relevant weekly team meeting is required. The meeting schedule will be confirmed during onboarding; all other work may be scheduled at your convenience. This is a remote volunteer opportunity with Right to Live Canada, a virtual-office based Canadian non-profit start-up. -----
- THE MISSION Right to Live Canada exists to make continued life a practical, supported, executable option when a preferable living future exists but the systems required to reach it do not. We were founded in response to systemic poverty-driven euthanasia among Canadians with disabilities: cases in which people pursue MAiD because housing, income, care, treatment, or other essentials required to continue living are unavailable. In those cases, death can become the executable option while a preferable living future remains structurally out of reach. That distinction defines Right to Live. Right to Live is the only organization in Canada addressing euthanasia with a practical solution model for all Canadians
- not merely opposing MAiD, documenting harms, or raising awareness, but building the service, financing, technological, and institutional infrastructure that can make continued life executable. The scale of the issue is already national: 16,499 Canadians received MAiD in 2024, equal to 5.1% of all deaths in Canada, and the number of MAiD provisions increased another 6.9% over 2023 after years of year-over-year growth. MAiD is the fourth leading cause of death in Canada. And those 16,499 deaths capture only euthanasia itself
- not Canadians who die because care is inaccessible, support gaps go unresolved, or life-preserving and specialty treatments cannot be reached. We were founded in response to poverty-driven disability euthanasia, but the solution is not limited to disability: Continuity is being built for any Canadian facing a potential death where a preferable living future can still be achieved. We call that infrastructure Continuity: the service, financial, technological, and institutional architecture required to connect a person facing potential death to a preferable living future. The model is designed to identify what would make continued life viable, assemble the intervention, solve the financing problem, and execute it. Its scope can extend from social and medical supports to frontier technologies where the body itself becomes the limiting factor. Right to Live is building this through four core areas:
• Continuity Service — the practical service layer: identify what is driving a person toward an avoidable death, design a preferable living future, determine how it can be financed, execute the intervention, and produce an actual outcome rather than another referral dead end.
• Continuity Insurance — developing insurance-based financing so people can pre-fund access to Continuity interventions before a future death-risk scenario becomes an immediate financial crisis.
• Social Brokerage — developing a way to finance people who cannot afford Continuity by turning the anonymized outcome of a life supported into a measurable impact product for global impact buyers.




• Corporate Farming — building and incubating mission-locked organizations around the technologies, services, infrastructure, and concepts Continuity will need, then spinning them out to pursue those missions at full scale. -----
- ROLE DESCRIPTION This is a part-time, volunteer, and remote role for an Email Marketing Specialist with Right to Live Canada. The Email Marketing Specialist will build and run Right to Live Canada’s email marketing function from the ground up. RTL is now putting sign-up forms and conversion paths across its Wix website, campaign pages, and project pages, but the email-marketing function itself has not yet been built. The job is to create the system that receives those future sign-ups and turns them into an engaged audience RTL can communicate with directly. This role starts before there is an established list or mature email system. The Email Marketing Specialist will choose or configure the practical email-marketing setup, connect website sign-up sources into it, define how subscribers are tagged and segmented, create the first welcome and nurture sequences, establish a practical newsletter and update cadence, build reusable templates, and document the workflow so the function can operate cleanly as the audience begins to grow. RTL’s marketing strategy treats email as a priority owned channel so the organization can build direct relationships with people who choose to hear from us rather than depend entirely on external platforms. Responsibilities include setting up the email-marketing operating system; connecting Wix sign-up forms and campaign pages into the chosen email platform; defining subscriber fields, tags, segments, consent handling, and unsubscribe processes; building welcome and follow-up automations; creating reusable email templates; writing, editing, scheduling, and sending newsletters and campaigns as the audience begins to grow; checking links, formatting, mobile rendering, and send settings before launch; tracking opens, clicks, replies, conversions, and other useful outcomes; testing subject lines, calls to action, content, timing, and segmentation; and improving the program from real performance. Campaigns may include Right to Live updates, OpenABLS project updates, fundraising campaigns, volunteer or contributor opportunities, sponsorship-related materials, and other communications appropriate to what people signed up to receive. This is not cold outreach or media relations. The function is being built for people who voluntarily enter RTL’s owned audience through website forms and related opt-in paths. The specialist is responsible for making that relationship useful from the beginning: setting up the system correctly, sending communications worth opening, respecting subscriber preferences, maintaining a healthy list as it grows, and moving interested people toward relevant next steps without turning the channel into a generic blast list. The role will work closely with the Head of Marketing, Marketing Coordinator, Wix / website team, Google Ads team,



designers, writers, and program leads. Website forms and campaign pages are the acquisition front end; this role builds the email system that follows them. The Email Marketing Specialist should make sure that, from the first sign-ups onward, RTL has a measurable path from sign-up to ongoing engagement and, where technically feasible, to actions such as reading project materials, volunteering, contributing, registering interest, or supporting a campaign. -----
- QUALIFICATIONS Universal Requirement:
• You must possess good equipment for virtual meetings, both video and audio.
• You must attend virtual meetings with the capability to give it your full attention, like a dedicated office room or space. Required:
• Professional or substantial hands-on experience in email marketing, lifecycle marketing, CRM communications, newsletters, or a closely related function.
• Experience building and sending email campaigns to an opted-in audience using a platform such as Mailchimp, HubSpot, Klaviyo, Brevo, Wix Email Marketing, Constant Contact, or comparable software.
• Experience organizing subscriber data, using lists, tags or segments, and creating automated welcome, nurture, or follow-up sequences.
• Solid email copywriting and editing skills, including subject lines, preview text, calls to action, and concise campaign copy.
• Strong quality-control habits for links, formatting, mobile rendering, personalization, send settings, and audience selection before an email goes live.
• Ability to read email performance data such as delivery, opens, clicks, unsubscribes, conversions, and A/B-test results and use it to improve future sends.
• Working knowledge of consent-based email marketing, unsubscribe handling, list hygiene, sender reputation, and basic Canadian anti-spam / CASL requirements.
• Strong organization and time-management skills, with the ability to manage recurring sends, automated sequences, campaign deadlines, and multiple audience segments without losing track of versions or approvals.
• Professional judgment, brand sensitivity, and reliability when handling subscriber data and sending public-facing communications on behalf of the organization. Preferred:
• Experience running email marketing for a startup, nonprofit, technology organization, public-interest organization, membership organization, or other mission-driven audience.
• Experience connecting Wix forms, website sign-ups, CRM/contact records, or similar lead-capture systems to an email-marketing workflow.
• Experience with lifecycle automation, email-platform setup, subscriber-data architecture, deliverability, or building an email/CRM system from an early-stage or greenfield starting point.
• Experience using Google Analytics, UTM parameters, conversion tracking, or comparable tools to connect email activity to website outcomes.
• Experience with fundraising, supporter, newsletter, product/project-update, volunteer-recruitment, or community-building email campaigns. -----
- TIME COMMITMENT This is a part-time volunteer role requiring a consistent commitment of 10-12 hours per week for a minimum of four months. Attendance at the relevant weekly team meeting is required; the meeting schedule will be confirmed during onboarding, and all other work may be scheduled at your convenience.

📌 Email Marketing Specialist (Canada)
🏢 Right To Live Canada
📍 Canada