Dapper Detailing Pros Ltd. is an automotive detailing company specializing in professional car detailing, ceramic coating, paint protection film (PPF), and premium vehicle care services.

We are looking for a creative, motivated, and hands-on Social Media Content Creator & Digital Marketing Specialist to showcase our work, grow our online presence, and attract new customers through engaging social media content and digital marketing.

If you enjoy creating automotive videos, capturing satisfying car transformations, editing Instagram Reels, and developing marketing ideas, we would love to hear from you!

Key Responsibilities

1. Video Shooting & Content Creation

- Shoot high-quality videos and photos of vehicles, detailing processes, ceramic coating applications, PPF installations, and completed projects.
- Create engaging short-form video content for Instagram Reels, TikTok, Facebook Reels, and YouTube Shorts.
- Capture before-and-after transformations, satisfying detailing videos, paint correction results, and customer vehicle showcases.
- Develop creative content ideas, video concepts, and trends relevant to the automotive detailing industry.
- Record customer testimonials, service highlights, and promotional videos.

2. Video Editing & Social Media Management

- Edit videos using tools such as CapCut, Adobe Premiere Pro, or similar editing software.
- Add music, captions, transitions, text overlays, and other elements to create engaging content.
- Manage and maintain the company's social media accounts, particularly Instagram and Facebook.
- Plan and schedule posts, Stories, Reels, and promotional content consistently.
- Write engaging captions, select relevant hashtags, and optimize content for reach and engagement.




- Respond to comments and messages professionally and help direct potential customers toward booking our services.

3. Digital Marketing & Business Growth

- Develop and execute social media marketing strategies to increase brand awareness, engagement, and customer inquiries.
- Promote automotive detailing, ceramic coating, PPF, and other services through creative campaigns.
- Identify local marketing opportunities, automotive trends, and potential collaborations with car enthusiasts, dealerships, and automotive influencers.
- Assist with planning and running paid advertising campaigns on Meta platforms (Facebook and Instagram).
- Monitor social media analytics, reach, engagement, inquiries, and campaign performance.
- Recommend improvements to content and marketing strategies based on performance data.

4. On-Site Content Production

- Work in office to capture vehicles and document ongoing detailing and protection services.
- Coordinate with the detailing team to identify opportunities for high-quality content.
- Ensure videos and photographs reflect the company's professional standards and brand identity.
- Maintain an organized library of video footage, photographs, and edited content.

Requirements
- Experience in social media content creation, video shooting, video editing, or digital marketing.
- Good understanding of Instagram Reels, Facebook Reels,



and other short-form video formats.
- Ability to shoot attractive videos and photographs using a smartphone or camera.
- Familiarity with video editing tools such as CapCut, Adobe Premiere Pro, or similar software.
- Understanding of social media trends, content strategies, hashtags, and audience engagement.
- Creative mindset with an eye for detail, visual storytelling, and presentation.
- Valuable communication skills and the ability to work independently.
- Ability to work on-site and capture content in an automotive detailing environment.
- A portfolio of previous videos, Reels, or social media work is preferred.

Preferred Qualifications
- Experience working with automotive, detailing, car care, automotive dealerships, or other service-based businesses.
- Basic knowledge of ceramic coating, paint protection film (PPF), paint correction, and car detailing.
- Experience running Meta Ads or generating leads through social media.
- Familiarity with Canva and social media scheduling tools.
- Understanding of local marketing and customer acquisition strategies.

What We Are Looking For We need someone who can take ownership of our social media content and marketing activities, from shooting videos at the shop to editing, publishing, and measuring their performance.

The ideal candidate is proactive, creative, and comfortable working around vehicles. You should be able to identify interesting moments during the detailing process and turn them into engaging content that attracts potential customers.

This is a hands-on role for someone who enjoys both content creation and marketing.

Pay: From $16.00 per hour

Perks

- Flexible schedule

Work Location: In person

📌 Social Media Content Creator & Digital Marketing Specialist (Peterborough)
🏢 Dapper Detailing Pros
📍 Peterborough