We are currently seeking a Financial Advisor to join our team. The Financial Advisor provides exceptional customer service to current and potential members by offering a full range of deposit/investments and complex lending services. This role identifies member life stage cycle and provides solutions to financial needs, and/or refers member to an appropriate advisor. The Financial Advisor manages a portfolio of members. Here’s what would be included as a part of your typical day
• Member Service: Builds strong relationships with current and potential members; identifies member life stage cycle and provides financial advice to members or refers to appropriate advisor.
• Member Transactions: Processes a full range of complex member transactions including, but not limited to personal loans, retail mortgages and RRSP loans; investment products (typically under $100K in investible assets); opening personal or business accounts, debit/credit cards, LOC/overdraft protection, and related insurance products.
• Branch Goals: Supports achievement of annual branch goals and objectives through proactive promotion of Tru Cooperative Bank products and services, participation in branch campaigns, and actively seeks potential cross-sell and/or referral opportunities during interaction with members or potential members. Achieves established annual sales and referral targets.
• Branch Support: Performs a variety of administrative duties which may include, but not limited to: administration of estates, completion of loan applications, conducting credit investigations,



and follow-up phone calls to members, as required.
• Other duties as required by branch leadership. Utilizes the Day in the Life as a guideline to prioritize and manage schedules
- to align efforts in reaching goals while offering a remarkable, consistent member experience across Tru Cooperative. Branch Differentiation: Based on the needs of the members and individual circumstances, the following may apply:
• Lending limits will be assigned in consultation with credit services, based on experience and competency
• In pilot locations, a key accountability is to build/maintain a robust presence and relationship in the community Required Skills, Experience & Qualifications
• College or Tech School Diploma (2 years) in related discipline or equivalent combination of education and experience required
• Mutual Funds License required; PFP is an asset
• Must complete the internal Tru Cooperative certification program specific to this role within the required timeframe
• 2 years in a Member Advisor role, or equivalent
• Demonstrated ability to identify needs and recommend products and services to members
• Self-starter with ability to work independently and solve problems using common sense and sound judgment
• Proven ability to plan, organize and prioritize workload
• Proficient in computer software e.g. Microsoft Office and banking software programs
• Displays an understanding of risk and risk ownership by being able to demonstrate adherence to policies and procedures.

📌 Financial Advisor (Central Saanich)
🏢 First West
📍 Central Saanich