As an Outside Sales Representative, you will sell woodworking machinery, parts and service to manufacturers of wood products across southwestern Ontario, including the Hamilton area. You will primarily be selling to purchasing departments and senior management (VP/Director level). This role is approximately 50–75% new business development and 25–50% account management. You will take over an established book of accounts in the territory and generate recent business through your own prospecting. This is an existing role, replacing a long-tenured rep who is retiring, and it reports to the Sales Manager. The compensation is $80,000 (base salary plus guaranteed commission for Year 1), plus uncapped commissions.

COMPENSATION & BENEFITS

- $80,000 (base salary plus guaranteed commission for Year 1)
- Uncapped commission, paid monthly
- Top performers earn $180,000 per year
- Car allowance
- Health benefits – 100% company paid
- Company pension plan – 100% vested, 18% of annual salary
- 3 weeks' vacation
- Laptop and cell phone provided
- Business and travel expense account
- Further education reimbursement
- Employee recognition, gifts and rewards
- Company social events
- Career advancement potential within 3–5 years

THE COMPANY & CULTURE

Our client has been in business for more than 60 years. They are the Canadian subsidiary of a publicly traded, German-headquartered global group with more than 7,000 employees in 100 countries. The Canadian head office is in Mississauga, Ontario, with 85 employees in Canada, 50 of them in Mississauga. They sell and service woodworking machinery for companies that manufacture wood products, including furniture, cabinetry and millwork, and serve small, mid-sized and enterprise manufacturers across Ontario and the rest of Canada. Clients include Knoll North America, Woodlore, Prepac Manufacturing, ABIC and Teknion Group.

The culture is a supportive team environment that is inclusive, fun and flexible. Leadership has an open-door policy, is sales- and customer-driven, tracks performance through KPIs, and promotes work-life balance. Company-wide turnover is under 10%, average employee tenure is 10–15 years, and no new salesperson has left within their first 12 months.

OFFICE LOCATION & SALES TERRITORY

- Head Office: Mississauga, Ontario, Canada
- Work arrangement: Field-based and working from home. Approximately 80% of your time is in the field with customers.
- In-office days at the Mississauga head office for the first few weeks of onboarding, and periodically after that
- Sales territory:



Southwestern Ontario, including the Hamilton area. Candidates located anywhere from Hamilton to London are considered, provided they can cover the full territory.
- Hours: Monday to Friday, full-time. Occasional evenings and weekends for trade shows.
- Overnight travel: Less than 10%, for trade shows, training and occasional client visits

EXPERIENCE, BACKGROUND & EDUCATION REQUIREMENTS

- 2+ years of B2B outside sales experience. Both developing and experienced sales professionals are considered.
- Experience selling capital equipment or other high-value, long-cycle products or solutions is preferred
- Experience selling manufacturing equipment, or selling to industrial manufacturers, is an asset
- Industry experience is not required. Full sales and technical training is provided.
- Experience selling to purchasing departments and senior management (VP/Director level)
- Experience selling to small, mid-sized and enterprise organizations
- Experience managing an existing book of accounts while developing new business
- Valid driver's licence and reliable vehicle (car allowance provided)

TECHNICAL SKILLS

- Zoom / Microsoft Teams – Advanced
- Google Drive / Docs – Advanced
- Microsoft Excel – Intermediate
- Microsoft PowerPoint – Intermediate
- Microsoft Word – Intermediate
- Online demos – Intermediate
- CRM software – Intermediate
- Quoting software – training provided

THE PRODUCT / SERVICE / SOLUTION

- Woodworking machinery for manufacturers of wood products
- Replacement parts for installed machinery
- Machinery service and support

PROSPECTIVE CUSTOMERS / INDUSTRY FOCUS / DECISION MAKER(S)

- Manufacturers of wood products, including furniture, cabinetry and millwork
- Small, mid-sized and enterprise organizations
- Located across southwestern Ontario
- Decision makers: purchasing departments and senior management (VP/Director level)

SALES CYCLE / ORDER VALUE / ACCOUNT SIZE

- Average project size: $50,000 to $15,000,000+
- Average sales cycle: 6–9 months
- Annual spend per account varies depending on whether the customer is buying machinery, parts or service

COMPETITIVE ADVANTAGES

- Product quality




- Post-sale service
- Inventory levels
- Reputation and brand awareness
- Technical expertise and product knowledge
- Strong sales team and long-standing customer loyalty

TYPICAL DAY & DUTIES

- 50–75% New Business Development
- 25–50% Account Management

On a typical day, you will be visiting manufacturers in your territory, building relationships with existing accounts, prospecting and cold calling recent manufacturers, preparing your own quotations and proposals, attending trade shows, and logging activity in the CRM. You will check in weekly with your Sales Manager.

LEADS

- Established book of existing accounts in the territory, handed over from Day 1
- 10–25% warm leads supplied by the company
- 75–90% self-generated. You will build your own prospect lists and generate new business through cold calling and outreach.
- Trade shows and industry events

OVERNIGHT TRAVEL

- Less than 10%
- Travel is for trade shows, training and occasional client visits

SUPPORT & TRAINING

- Structured and online sales training: 3–4 weeks
- Technical and product training: 1–2 months
- Job shadowing and mentoring
- Onboarding alongside the retiring sales rep in the territory where timing allows
- Weekly check-ins with the Sales Manager
- You will be selling to customers within 3–4 weeks of your start date

WHY YOU SHOULD APPLY

- Take over an established book of accounts. You are not starting from zero.
- $80,000 guaranteed in Year 1, uncapped commission, and top performers earning $180,000
- 100% company-paid health benefits, a fully vested pension plan and a car allowance
- Long-tenured team: under 10% turnover, average employee tenure of 10–15 years, and no recent salesperson has left within their first year
- Industry experience is not required. Full sales and technical training is provided.
- Career advancement potential within 3–5 years

Equal Opportunity Employer

Just Sales Jobs and our clients are equal opportunity employers. We do not discriminate. All candidates are evaluated solely on performance merit and organizational fit.

Not the Right Fit? We May Have Other Roles for You.

If this particular role isn't the right match, we encourage you to browse our other open positions at https://justsalesjobs.ca/jobs-opening/ and apply for any that interest you. Our recruiters review every resume we receive — and if we have another role that could be a great fit for your background, we will reach out to you directly.

#IND1

📌 Outside Sales Representative-Woodworking Machinery (Mississauga)
🏢 CareerBeacon
📍 Mississauga