Senior Manager, Programmatic & Paid Social

Company Information Farber is one of Canada's oldest, largest and most respected debt solution providers. We help Canadians get out of debt and start rebuilding their lives again. Established in 1979, Farber has almost 300 employees working across the country and has helped well over 100,000+ Canadians get out of debt.

Farber is one of Canada's oldest, largest and most respected debt solution providers. We help Canadians get out of debt and start rebuilding their lives again. Established in 1979, Farber has almost 300 employees working across the country and has helped well over 100,000+ Canadians get out of debt.

And now, we're embarking on our next stage of transformation & significant growth. To do that, we are hiring experienced, enthusiastic, motivated, innovative, and client-centric team members to play critical roles in helping us reach our ambitious goals.

As we continue to grow and evolve, we are seeking a people-first leader to build and lead our Project Management Office (PMO).

Position Summary

Farber is seeking a Senior Programmatic & Paid Social Manager to join our Consumer Practice. Reporting to the Director, Performance Marketing, this role will lead the execution, optimization, and strategic advancement of Farber's non-search paid media portfolio, with a primary focus on programmatic and paid social.

You will be the first line of accountability for agency-managed media by independently monitoring delivery and performance, challenging recommendations with evidence, and owning platform governance so issues are caught and fixed before they become costly. This is a high-impact role for a performance marketer who combines strong channel expertise with sharp analytical thinking, operational discipline,



and a test-and-learn mindset.

You will help define and build Farber's future-state capabilities across DSPs, paid social platforms, ad operations, and measurement. The ideal candidate brings deep hands-on experience across programmatic and paid social, strong judgment on media strategy and channel economics, and a genuine curiosity for how data, technology, and creative can work together to unlock more productive growth.

Key Responsibilities

Campaign Management & Execution

- Own day-to-day oversight of Farber's non-search paid media investment across programmatic and paid social, ensuring campaigns are executed effectively, paced accurately, and optimized against business goals.
- Partner closely with agency teams and platform partners to manage campaign setup, trafficking coordination, QA, pacing, monitoring, and optimization across DSPs and paid social platforms.
- Drive media strategy and execution across display, online video, CTV, OTT, and paid social channels.
- Lead paid social campaign oversight through the agency across platforms such as Meta, TikTok, Reddit, and other relevant channels, ensuring campaigns align with audience strategy, acquisition goals, creative best practices, and channel economics.
- Manage paid amplification and boosting of owned social content,



helping identify high-priority content and brand moments that warrant paid support to extend reach, engagement, and downstream conversion opportunities.
- Identify and address performance issues quickly through bid, budget, audience, placement, inventory, and creative adjustments across both programmatic and paid social.
- Ensure strong campaign foundations through proper tagging, pixel implementation, naming conventions, and media data hygiene.

Partner Accountability & Governance

- Hold agency and platform partners accountable to agreed SLAs for pacing, QA, issue detection and escalation; independently monitor spend, delivery and performance anomalies rather than relying on agency reporting.
- Evaluate agency and platform partner recommendations, quantifying expected impact on CPL, cost per opportunity and lead gap, and cross-channel trade-offs before approving budget or tactic changes.
- Own platform governance across DSPs and paid social, including Business Manager and account access, user permissions, spend limits, payment controls and security standards.
- Ensure campaigns meet financial-services advertising policies, platform certifications and internal compliance review prior to launch.

Performance Analysis & Reporting

- Deliver insight, not recaps: for every performance readout, articulate what happened, why it happened, and what we should do next, with a clear recommendation and expected impact.
- Optimize toward downstream outcomes (lead quality, lead-to-opportunity rate and CRM‐attributed results), not platform‐reported conversions alone; design incrementality and lift tests to validate channel contribution.
- Analyze media mix, channel allocation, budget distribution, forecasting, and pacing against

📌 Senior Manager, Programmatic (Ottawa)
🏢 Farber Group
📍 Ottawa