We are committed to pay transparency and equity. The hiring range for this role is $130,000
- $140,000 annually. United Way Greater Toronto is currently seeking a Director, Communications to join our team for an existing vacancy. How you will make a difference:

Reporting to the Vice President, Communications, Public Affairs & Research, the Director, Communications will lead and manage media relations, corporate, executive and key partner communications, and advise on issues management to position and advance United Way Greater Toronto's brand and mission to fight local poverty in all its forms through thought leadership and storytelling Develop an annual business plan for the Communications team. Oversee the development and implementation of a cohesive, enterprise-wide communications and public relations strategy, including media relations, to inspire greater engagement and relevance with stakeholders Work in close partnership with the Senior Executive Team and Senior Management Team in developing communications plans to meet the needs of UWGT's business priorities, including stewarding thought leadership opportunities Oversee and direct all media relations, including responding to media inquiries, and proactively working to amplify work across the organization Partner with the Director of Marketing & Donor Experience to plan and implement integrated marketing and communications strategies Lead positioning, audience insights, and market research initiatives to inform communications, marketing, and reputation strategies, ensuring messaging is data-driven, audience-centered, and aligned with reaching brand goals. Use brand and market research, research insights, stakeholder feedback, and audience analysis to develop evidence-based communications and marketing strategies that enhance awareness, trust,



and community impact Partner with the Director of Public Policy & Public Affairs to connect and amplify UWGT's strategic public affairs and policy efforts with a broader audience, building an understanding of UWGT's impact architecture and stance on specific issues related to poverty in the GTA Oversee executive communications and speechwriting for the CEO and select Executives Oversee and lead the Communications functions of UWGT's Reconciliation and Equity Action Plan Actively follow current events, trends, news media, related organizations, governments, companies and leaders to understand changing demographics, emerging issues, politics, opportunities and challenges facing the community sector to best leverage UWGT's impact. Identify public relations risks to the organization and serve as a trusted advisor to leaders and teams across the organization, providing a high standard of strategic counsel, communications planning, through to execution Cultivate and enhance meaningful relationships with targeted, high-level external audiences, including partners from multiple sectors, media, and employees to ensure the highest level of thought leadership, performance and results Contribute as a member of the cross-organization Senior Management Team and participate in cross-functional teams to help realize organizational strategies and plans Serve as spokesperson to support areas noted above, as needed Manage, mentor,



and develop a 4-person team using a supportive and collaborative approach Promote a culture of high performance and continuous improvement that values learning and a commitment to quality What you bring to the role:

7-10 years of professional communications experience, including a successful track record of implementing strategic and corporate communications strategies, best practices and approaches, preferably in a charity, non-profit and/or social sector environment Possess political acumen and thought leadership to seize communications opportunities on UWGT priority issues in a variety of media A love of community, with a passion for creating positive change aligned to our mission Willingness to actively lead the implementation of UWGT's Reconciliation and Equity Framework, and translate anti-oppressive, and anti-racist learnings into action internally and externally Demonstrated knowledge of issues affecting the community social services sector and a strong understanding of how systemic racism and discrimination impact community and the priorities related to United Way Greater Toronto's mission Experience managing and working with external and internal stakeholders, including understanding of and relationships with media, government, community, public, corporate and labour sectors Strong leadership skills with the ability to motivate staff and work collaboratively in an inclusive and cooperative team environment Demonstrated experience working directly with CEO and/or Executive leaders in support of communications and public relations strategies Strong strategic and practical knowledge of the digital/social communications channels and their use within the context of an overall commu

📌 Director, Communications (Winnipeg)
🏢 United Way Greater Toronto
📍 Winnipeg