Drive success as the Performance Marketing Lead for Whitecliffe Global across four countries. Shape paid media strategies that ensure student enrolments and optimize budget allocations. In this new group leadership role, you will establish the paid media strategy for Whitecliffe’s campuses in New Zealand, Australia, Germany, and Canada. You will oversee agency performance and ensure media investments translate directly into enrolments, focusing on real outcomes rather than leads. This role allows you to work closely with regional marketing and admissions teams to hit enrolment targets.

Key Responsibilities
• Develop and implement paid media strategies across markets
• Direct media agencies to achieve performance standards




• Allocate budgets based on market needs and performance
• Establish attribution and reporting frameworks for campaigns
• Collaborate with regional teams for enrolment success

Requirements:
• Minimum 3 years in performance marketing leadership
• Expertise in Google Ads, Meta, and LinkedIn
• Robust analytical skills in attribution and measurement
• Experience with Microsoft Dynamics 365 integration
• Legal right to work in Canada Lead strategic performance marketing efforts that connect Whitecliffe with prospective students globally.

📌 Performance Marketing Lead at Whitecliffe (Vancouver)
🏢 Self Money Care
📍 Vancouver