Lead impactful SEM strategies with Rakuten Kobo in Toronto, Canada. This full-time role requires expertise in managing global paid search campaigns, driving optimal performance every day. As an SEM Manager, you will be responsible for the day-to-day optimization of Kobo’s global paid search initiatives. Your expertise in Google Ads and budget management will be critical in enhancing campaign performance across Devices, Kobo Plus, and digital Content. Work independently while collaborating with various teams to ensure efficient demand capture and clear commercial outcomes.

Key Responsibilities
• Manage the execution and optimization of paid search campaigns
• Monitor budgets and adjust strategies based on performance
• Develop bidding strategies and targeted audience settings




• Launch campaigns aligned with product priorities and promotions
• Analyze performance data and provide actionable insights

Requirements:
• 4-6+ years of hands-on SEM experience
• Proficiency in Google Ads and performance metrics
• Understanding of SEO and its interplay with paid search
• Strong analytical skills for diagnosing performance issues
• Ability to work independently in a rapid-paced environment Drive SEM excellence and enhance Kobo's digital footprint as you optimize global campaigns across various channels.

📌 SEM Manager at Rakuten Kobo (Toronto)
🏢 Rakuten Asia Pte
📍 Toronto