About SPC Student Price Card Ltd. SPC helps students across Canada access exclusive discounts at over 450 top brands - making everyday savings simple. From fashion and food to tech and travel, SPC gives students endless ways to save on the things they love. More than just discounts, SPC connects students to perks, events, and contests, creating a full student lifestyle experience. Our mission is to make student life easier and more rewarding, and as we grow, we’re looking for leaders who are passionate about creating real impact for students while building robust, lasting partnerships.

About The Role The Director of Business Development & Partnerships will play a key role in expanding SPC’s reach and impact for students. This person will identify and develop strategic partnerships, lead proposals and RFPs, and guide partner relationships from start to long-term success. They will collaborate closely with sales, marketing, and stakeholders, oversee CRM effectiveness, and lead and mentor the Business Development and Partnerships team to deliver results that matter. In this role, every partnership you build contributes directly to helping students save, access more opportunities, and enjoy the full SPC experience.

Here’s How You Will Impact SPC Strategic Planning and Execution

Demonstrate strong business acumen to translate analytical insights into actionable recommendations aligning with business objectives

Plan, execute, and review tactics to improve the lead-to-sale conversion funnel

Create and execute strategy for lead generation while scaling sales targets

Identify new partners or partner groups who would benefit from available solutions

Build and nurture business relationships with partners to positively impact growth





Team Leadership And Development

Mentor and guide team members in cultivating and capturing opportunities, including RFPs, prospecting, pitching, and client relationship management

Proactively participate in brainstorms to generate original, inspiring ideas meeting company objectives

Scale, nurture, and optimize partnerships beyond launch, identifying opportunities to grow partnership value

Provide market value pricing to ensure profitability and success

Communication And Collaboration

Create messaging and positioning from a partner point of view to position the company as the best solution

Develop prospect and customer-facing materials, assets, and communications

Keep up to date with industry trends and provide well-researched information to the sales team

Collaborate with sales, marketing, product, and operations teams to identify opportunities and address gaps in the company offering

Conduct competitor analysis to mitigate risks and ensure competitiveness in the market

Performance Management

Manage KPIs on all aspects of Business Development & Partnerships and take appropriate measures to achieve expected outcomes

Recommend new solutions to address any gaps in the company offering

Ensure value-added solutions are profitable to the business and contribute to overall success

Manage our CRM system,



including platforms like HubSpot, to ensure effectiveness across the team

Oversee the utilization of these tools and provide guidance on best practices and strategies

Maximize efficiency and productivity through effective CRM management

Tracking of financial targets as well as monitoring invoices and contracts

The Soft Skills You Bring To The Team

Coaching: Encouraging and guiding employees in order to make their performance more effective and to enhance their self-perception and problem-solving skills.

Customer Focus: Professional experience building successful new business and partnerships strategies with a strong focus on clear tangible results and funnel growth

Creativity and Innovation: Seek new and better ways of doing things, think strategically about the business and uncover new revenue sources

Business Orientation: Identify new market opportunities for SPC as well as high-potential, and developing partners

Negotiating: Obtain maximum results from meetings in which interests conflict both in terms of content and maintaining good relations. Adapt to ever-changing client needs and expectations.

What You Contribute To The Team

Bachelor’s or Master’s degree in Business or Marketing

Minimum of 3 years of experience at a director level in sales and business development

Proven track record in a fast‑paced, agile‑oriented company, with bonus points for experience in Start‑Ups, Retail Environments, Loyalty Programs, or high‑growth eCommerce (3 years preferred)

Entrepreneurial mindset with a passion for selling ideas and driving them to fruition

Exposure to cross‑

📌 Business Development Director (Winnipeg)
🏢 SPC Student Price Card
📍 Winnipeg