Driving strategic marketing initiatives is your passion as a Senior Advisor in Product Marketing at iA Financial Group. Engage in shaping our insurance and savings solutions' future while building impactful strategies.

In this pivotal role, you will utilize your expertise in product marketing and solution development to boost client confidence and business growth. You'll analyze market trends, craft go-to-market strategies, and enhance customer journeys to position our offerings effectively. Join a collaborative team focused on delivering exceptional client experiences and evolving our market presence.

Key Responsibilities:



• Develop integrated marketing strategies across various channels • Analyze market trends and competitive intelligence • Define customer journeys and value propositions • Implement product lifecycle strategies and account-based marketing • Oversee product digital presence to drive engagement

Requirements: • Eight years of experience in marketing or product marketing • Bachelor’s degree in Marketing; master’s preferred • Robust project management and organizational skills • Proficient with data and performance metrics • Knowledge of financial products or group insurance

Bring your strategic insight and product expertise to transform our marketing approach at iA Financial Group.

📌 Senior Product Marketing Advisor at iA Financial Group (Winnipeg)
🏢 iA Financial Group
📍 Winnipeg