E-Commerce Lead (Winnipeg)

E-Commerce Lead (Winnipeg)

21 Oct
|
Pierre Fabre Laboratories
|
Winnipeg

21 Oct

Pierre Fabre Laboratories

Winnipeg

Who we are ?

We are Pierre Fabre Laboratories, a global leader combining pharmaceutical expertise with dermo-cosmetics to support consumers and patients at every stage of their care journey. Our portfolio includes several medical franchises and international brands such as Eau Thermale Avène, Ducray, A-Derma, Klorane, René Furterer, and Pierre Fabre Oral Care. By joining us, you become part of a meaningful company where the human dimension is essential. You become a participant in the “We Care Movement,” a movement that values excellence and innovation within passionate teams. Together, we push the boundaries of science to unite health and beauty for the benefit of all, because Every time we care for a single person, we make the whole world better. Present in 120 countries with a team of over 10,000 employees, we are proud to create a scientific and human impact, today and tomorrow If caring is at the heart of your values, join Pierre Fabre Laboratories and become a key player in the “We Care Movement”. Your mission

GENERAL RESPONSIBILITIES Lead the market’s e-commerce acceleration and growth across assigned eRetailers (ePharmacies, pure players, marketplaces and omnichannel retailers). Define and executethe marketeCommerce strategyin alignment withmarket prioritiesandglobal eCommerce strategy. Beaccountable for the eCommerce P&Land; e-comm market share performance for the market including:

Business growth Digital shelf excellence Superior online visibility for our brands

Main Responsibilities 1. Account Ownership & P&L; Own the relationship and commercial performance (P&L;) of assigned e-retailers. Build and negotiateeJBPs(joint business plans) with top e-retailers, ensuring:





Transparent growth objectives Margin and profitability targets Investment and activation plans

Ensurepricing consistency, ROI, and competitivenessacross partners. 2. Strategy & Business Acceleration (Account Level) Drive commercial growthof the brand portfolio at assigned e-retailers by: Maximizing sell‑out performance Delivering account‑specific growth strategies

Build eJBPsfor the assigned e-retailers and with the KAM(if in omnichannel structures) to ensure strong collaboration between: Commercial Marketing Media

Leverage datato identify acceleration opportunities (promo efficiency, category trends, retailer-specific levers).

Define and execute the market e-commerce strategyaligned with: Market business priorities Global / regional e-commerce strategy

Lead the market’s e-commerce accelerationacross: ePharmacies Pure players Marketplaces Omnichannel retailers

Act as the e-commerce voice in market leadership discussions, representing: Channel strategy Digital shelf priorities Retail media & activation needs

Be accountable for the e-commerce P&Lfor; the market, including: Revenue and profit delivery ROI and profitability tracking

Review and approveretailer activation plansproposed by eKAMs and/or KAMs.

Responsible for delivering e-commerce market share growth in the market

Leverage data to identify acceleration opportunities(promo efficiency, category trends, retailer potential)



to improve e-commerce performance

3. Promo & Commercial Planning Manage sell‑in forecasts, promo planning, and profitability trackingfor assigned accounts. Proposepromo plans and media activationsto the Ecommerce Head or Commercial Director for approval. Ensure properassortment & portfolio management:

Hero SKUs and key innovations are listed, visible and supported.

4. Collaboration with eRetail Activation & Digital Shelf Responsible for ensuring timely execution of e-Retail Content on the e-Retail websites in partnership with e-retail Activation Specialist

Collaborate with thee-retail Activation Specialist & Media Specialiston: Content and PDP optimization (images, titles, descriptions, A+ content) Retail media priorities Digital shelf improvement plan for the account

Work hand-in-hand with e-retail Activation toalign content, promotions and activationswith account priorities.

Partner with the Media Specialist and e-retail Activation to ensureDigital Shelf Excellenceon assigned accounts through theCARS framework.

5. Retail Media & 360° Integration Collaborate with theMedia Specialist to: Plan and execute retail media activations(display, search, onsite placements) aligned with eJBPs. Integrate retail media into360° brand campaigns.

Support optimization ofmedia budgetsby identifying high-performing placements, keywords and partners.

6. Data Tracking & Performance Insights Leverage dashboards and analytics tools(e.g. Flywheel, eStore , Stackline, SimilarWeb) to: Track performance and KPIs Identify issues and opportunities

Report performance, insights, and opportunitiesto commercial and marketing teams.

Trackcompetitive actionson assigned e-Re

📌 E-Commerce Lead (Winnipeg)
🏢 Pierre Fabre Laboratories
📍 Winnipeg

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