Step into a leadership role as the Chief Executive Officer for Destination British Columbia in Vancouver. This position demands strategic vision and expertise in tourism, brand management, and partnership development.

As a key executive, the CEO will report to the Board of Directors while guiding a complex organization focused on tourism marketing, stakeholder engagement, and corporate stewardship. The role emphasizes balancing destination stewardship with economic growth, enhancing Indigenous partnerships, and adapting to global tourism trends while fostering a collaborative tourism ecosystem.

Key Responsibilities: • Provide strategic leadership to advance Destination BC's tourism mandate • Engage with stakeholders across government, industry,



and Indigenous communities • Spearhead destination marketing and development initiatives • Champion evidence-based decision-making and sustainable growth • Represent the brand as a trusted ambassador in tourism discussions

Requirements: • Proven track record in leading complex organizations • Solid business and political acumen with a visionary approach • Exceptional relationship-building and communication skills • Commitment to reconciliation, inclusion, and innovation • Experience navigating the tourism sector and its challenges

Lead Destination British Columbia by championing sustainable tourism and meaningful partnerships, shaping an inclusive future for visitors and communities.

📌 CEO of Destination British Columbia (Winnipeg)
🏢 Destination British Columbia
📍 Winnipeg