Video Content Strategist

UBC Okanagan Campus - Kelowna, BC, Canada

Full time | Staff - Non Union

Job Category: M&P; - AAPS

Job Profile: AAPS Salaried - Information Services, Level B

Department: UBCO | University Relations | C & M | Digital Marketing

Compensation Range: $7,158.42 - $10,292.25 CAD Monthly

Posting End Date: October 28, 2026

Job End Date: November 16, 2027

Job Description

This position is responsible for the development, design and implementation of video content strategy and related digital communications to support campus-wide initiatives at UBC’s Okanagan campus. Working closely with key members within University Relations, the Video Content Strategist plans, coordinates and implements a wide variety of video and digital media projects involving social media, advertising, web and other digital channels, to promote UBC’s Okanagan campus.

Organizational Status

This position reports directly to the Digital Marketing Manager. The Video Content Strategist works as part of the University Relations team and interacts with students, staff and faculty across the university.

Work Performed

Video Content strategy, planning, and execution

- Leads the implementation and execution of video content initiatives and projects, recommending current approaches to engage audiences, optimize content and improve efficiency, reducing production timelines.
- Advises on video storytelling approaches and best practice standards for UBC Okanagan content including faculties and administrative units.
- Proactively develops relationships across the UBC Okanagan community and conducts research and interviews to identify and develop compelling story opportunities.
- Plans,



develops and produces video and related digital assets for social media and various communications and marketing channels within tight timelines.
- Investigates, develops and pitches original story ideas and develops approved stories into audience-centered video content that supports UBC Okanagan communications and marketing goals.
- Develops video concepts, story outlines, scripts, interview questions, shot lists, storyboards and other pre-production materials as required.
- Stays current with latest trends and best practices in social, video and digital content and recommends new approaches and opportunities.
- Coordinates video content with campus-wide communications, ensuring integration across social media, advertising campaigns, websites, media outreach and other channels.
- Maintains UBC Okanagan style guides, standards and templates in compliance with UBC standards and best practices.

Communications and Content Strategy

- Leads video content development in support of campus-wide communications and marketing priorities.
- In consultation with key partners, leads consultations, brainstorming, and discovery work and develops creative video approaches that reflect UBC Okanagan’s communications and marketing goals.
- Develops communications and video project plans, working with partners to clarify goals, target audiences, creative criteria,



project timelines and production requirements.
- Manages projects and coordinates workflow of content providers, participants, designers, and external service providers to deliver projects on time and within available resources.
- Supports the promotion of campus-wide projects, events and initiatives for students, faculty, staff and the public.
- Optimizes video content for audience experience, accessibility and channel requirements, delivering content to the right audience at the right time.
- Develops and manages video content creation processes, including pre-production, production and post-production.

Video Production, Evaluation and Reporting

- Plans, films, edits and produces digital video content, coordinating schedules, locations, participants, equipment and other production requirements, often within tight timelines.
- Operates video cameras and related production equipment and applies appropriate approaches to composition, lighting, sound recording and microphone deployment.
- Directs and supports participants during filming to capture natural, engaging and effective interviews and visual content.
- Edits video and audio and incorporates graphics, titles, captions, music, photography, animation and other visual elements as appropriate.
- Creates edits, cutdowns and adaptations and optimizes video for different digital platforms, formats, audiences and campaigns.
- Conducts quality control to ensure completed video assets meet project requirements, accessibility standards, UBC brand standards and channel specifications.
- Maintains and monitors current video and digital content practices and recommends

📌 Video Content Strategist (Kelowna)
🏢 University of British Columbia
📍 Kelowna