Vitacore was established on the conviction that Canada should have the domestic capability to produce critical healthcare products. The company became the first Canadian manufacturer of N95 respirators authorized by Health Canada, manufacturing locally in Burnaby from raw materials. Today, Vitacore generates approximately $10 million in revenue, with a product portfolio that includes surgical masks, respirators, related PPE, and Planet Impact, its program focused on recycling hard-to-recycle materials. Vitacore is a founder-led organization characterized by speed, entrepreneurial judgment, and a disciplined appetite for growth. Mikhail Moore has built the company by identifying opportunities early and moving decisively. As the business enters its next phase, it requires a senior finance leader who can bring greater financial discipline, strategic insight, and scalable infrastructure while preserving the pace and commercial agility that have defined its success. This is Vitacore’s first Chief Financial Officer appointment and a critical executive leadership role for the company’s next stage of scale. Reporting directly to the President, the CFO will serve as a strategic partner to ownership and leadership, establishing the financial architecture, governance discipline, capital strategy, and performance management framework required to support sustained growth. Priorities may include new markets, product expansion, strategic partnerships, government and institutional contracts, and potential external capital. The role requires a CFO‑calibre finance executive who can operate as both strategist and operator in a growing, founder‑led business. The successful candidate will bring executive presence, commercial judgment, capital markets fluency,



and the ability to influence enterprise decisions with confidence and credibility. Their mandate will extend beyond finance operations to include value creation, risk management, governance, capital allocation, and long‑term enterprise planning. FIRST-YEAR PRIORITIES

Within the first year, the CFO will be expected to establish the financial leadership platform required for Vitacore’s next stage of growth, with measurable progress against the following priorities: Implement a monthly close and reporting cadence that delivers accurate financial statements and executive reporting within an agreed timeline each month. Develop a rolling 13-week cash flow forecast and 12-month financial outlook that provide explicit visibility into liquidity, working capital, and capital requirements. Establish a reliable product costing model and margin reporting framework covering key product lines, raw materials, labour, overhead, yield, and inventory movements. Create an executive KPI dashboard that tracks revenue, gross margin, cash conversion, inventory turns, working capital, production efficiency, and capacity utilization. Complete an assessment of accounting systems, ERP capability, internal controls, and finance team capacity, and present a prioritized roadmap for scalable infrastructure. Prepare the company for future financing or strategic capital conversations by developing an investment narrative, integrated financial model, lender/investor materials, and data room readiness plan.



Build a practical finance team structure and development plan, including clear accountabilities, decision rights, and recruitment priorities to support the company’s growth agenda.

KEY RESPONSIBILITIES

Strategic Partnership with the President

Serve as the President’s principal financial and strategic advisor, bringing CFO‑level judgment to enterprise priorities, capital allocation, risk assessment, and growth decisions. Lead enterprise planning and build integrated financial models that support growth initiatives, including new product launches, market expansion into the US and beyond, and investment decisions. Evaluate strategic partnerships, joint ventures, licensing arrangements, and potential acquisitions, presenting clear, evidence‑based recommendations to leadership. Bring a commercial point of view to pricing, margin, and deal structure, especially on large institutional and government tenders. Act as a credible financial voice with the board, shareholders, lenders, investors, and external advisors as the company matures and its stakeholder environment becomes more complex. Capital Strategy, Banking & Investor Relations

Lead the company’s capital strategy, including banking relationships, lender negotiations, credit facilities, working capital planning, and financing structures aligned to the company’s growth ambitions. Lead any future capital raise or strategic financing process, including the investment narrative, financial model, diligence materials, stakeholder communication, and data room readiness. Identify and secure government funding, grants, tax credits (including SR&ED;), and other non‑dilutive capital available to Canadian manufacturers. Maintain discipli

📌 Chief Financial Officer (Winnipeg)
🏢 Vitacore Industries
📍 Winnipeg