About MyMagicHealer MyMagicHealer is a DTC skin wellness brand on a mission to help people stress less over their skin. We've helped hundreds of thousands of customers discover a simpler approach to caring for flare-prone skin, and we're building a globally recognized brand in an underserved category. We're looking for an exceptional Performance Marketing Manager who knows how to turn paid media into profitable, scalable growth. This is not a role for someone who simply manages campaigns. We need someone who thinks like a business owner, understands the numbers, moves fast, and takes full accountability for results. What You'll Own 1. Paid Media Strategy & Execution
• Own Meta Ads and Google Ads performance, with a primary focus on growing Shopify revenue.
• Develop and execute strategies to scale customer acquisition profitably.
• Manage campaign structures, budgets, bidding, audiences, and optimization.
• Identify opportunities to improve ROAS, MER, CAC, and contribution margin.
• Proactively identify performance issues and implement solutions. 2. Creative Performance & Testing
• Work closely with our creative team to develop high-performing advertising concepts.
• Translate performance data into actionable creative briefs and testing priorities.
• Build a structured creative testing system across hooks, angles, formats, and audiences.
• Identify winning creatives and scale them systematically.
• Understand the psychology behind why customers buy, not just which ads convert. 3. Conversion & Funnel Optimization
• Analyze the entire customer acquisition journey, from ad impression to purchase.
• Identify opportunities to improve landing pages, product pages, offers, and conversion rates.
• Collaborate with the e-commerce team to improve AOV, CVR,



and new-customer profitability.
• Develop hypotheses, execute tests, and measure results. 4. Financial & Performance Ownership
• Own paid acquisition performance and budget allocation.
• Understand contribution margin, customer acquisition economics, and profitability.
• Build forecasts and performance plans to hit monthly and quarterly growth targets.
• Provide clear reporting on what's working, what's not, and what we're doing next.
• Make decisions based on business outcomes, not vanity metrics. Who We're Looking For
• 4+ years of hands-on performance marketing experience, ideally with scaling DTC e-commerce brands.
• Proven experience managing significant monthly Meta and Google advertising budgets.
• Demonstrated ability to scale Shopify revenue while maintaining acquisition efficiency.
• Deep understanding of Meta Ads, Google Ads, Shopify, attribution, and performance analytics.
• Strong creative instincts and experience working with creative strategists.
• Highly analytical, commercially minded, and comfortable owning revenue targets.
• Experience with Triple Whale, GA4, and CRO is a strong advantage.
• Excellent communication, organization, and problem-solving skills. The Person Who Will Thrive Here You're someone who:
• Takes ownership. You don't wait for someone to tell you what needs fixing.
• Thinks strategically.



You understand how paid media connects to the entire business.
• Moves quick. You test, learn, iterate, and execute without unnecessary delays.
• Loves the numbers. You understand that profitable growth matters more than impressive-looking ROAS.
• Challenges assumptions. You bring ideas, solutions, and opportunities to the table.
• Has high standards. You hold yourself accountable without needing someone to push you.
• Wants to build. You're excited by the opportunity to help scale a challenger brand into a category leader. What Success Looks Like In your first 90 days, you'll have:
• Built a clear understanding of our customer acquisition economics.
• Identified and implemented opportunities to improve paid media efficiency.
• Established a predictable creative testing and optimization process.
• Developed a scalable acquisition strategy across Meta and Google.
• Demonstrated measurable improvements in acquisition performance and contribution profitability. Why Join MyMagicHealer?
• Work directly with the founder and leadership team.
• Take meaningful ownership of growth and performance.
• Join an ambitious brand with significant growth opportunities.
• Collaborate with a team focused on innovation, speed, and execution.
• Make a tangible impact on a brand helping hundreds of thousands of customers.

How to Apply
Send your resume and a brief overview of 2–3 DTC brands you've helped scale, including:
• Monthly advertising budgets you've managed.
• Revenue growth and profitability improvements you've delivered.
• Your approach to scaling paid acquisition profitably. We value demonstrated results, ownership, and execution over impressive job titles.

📌 Performance Marketing Manager (Canada)
🏢 MyMagicHealer
📍 Canada