This position has a term length of 18 months. Location
- This role is hybrid with a mix of remote and in-person work. Work primarily takes place at Enterprise Square. Stories teach us. They drive knowledge. Shape who we are and the way we understand the world. Teach us about our past. And help us imagine our future. The U of A Brand Team is responsible for marketing programs, campaigns, and initiatives that engage our many audiences and demonstrate how we lead with purpose both internally and externally. We are One University telling the stories of change-makers, community builders, and world shapers. Reporting to the Director of Brand, the Marketing Specialist will help to develop and execute the University of Alberta’s brand strategy to build high-level brand awareness, drive acquisition (student, fundraising, revenue) and engagement, provide internal brand support, and build a community of brand champions. As a Marketing Specialist, you will be responsible for tactical campaign planning and activation for a variety of University programs and accounts. This role is ideal for someone who is well-versed in brand and community building, and who excels in project coordination, client management, and specifically the Canva Enterprise platform. Responsibilities
• In collaboration with the Director of Brand and Brand Team, create and steward integrated marketing plans that meet the university’s marketing objectives.
• Lead and administer the university's Marketing on Demand program, delivered through Canva Enterprise.
• Interface with and contribute to cross-functional marketing teams to deliver all elements of brand-related initiatives including events.
• Have overall accountability for end to end execution of internal partners’ marketing projects ensuring work is completed accurately within the agreed upon timelines and budget.
• Act as a liaison and key point of contact for designated Brand inquiries.
• Contribute to a fair, positive and equitable environment that supports a diverse workforce. Qualifications
• Degree in Marketing/Communications or related field.
• 5+ years in qualified marketing roles with an understanding of marketing strategy and support and the overall media landscape, with a focus on brand marketing.
• Experience with administering and using Canva as a design platform.
• Experience with internal brand building in a large or complex organization.
• Strong digital marketing technical understanding,



including web content management, marketing automation, SEO, SEM, social media, and Google Analytics.
• Experience with branded merchandise management.
• Experience with brand activations and event management.
• Experience working in an internal marketing department and or familiarity with agency-client service delivery models.
• Ability to execute creative development and production processes.
• Superior attention to detail as well as excellent verbal and written communications skills.
• A ‘‘hands on’’ creative and dynamic approach for delivering project results with a focus on best practices.
• Strong organization and project coordination skills. Application Instructions Click "Apply Now" to submit your resume and cover letter. This position is subject to all applicable terms and conditions of the collective agreement between the Governors of the University of Alberta and the Non-Academic Staff Association (NASA). This position offers a comprehensive advantages package. The University of Alberta, its buildings, labs and research stations are primarily located on the territory of Néhiyaw (Cree), Niitsitapi (Blackfoot), Métis, Nakoda (Stoney), Dene, Haudenosaunee (Iroquois) and Anishinaabe (Ojibway/Saulteaux), lands that are now known as part of Treaties 6, 7 and 8 and homeland of the Métis. The University of Alberta respects the sovereignty, lands, histories, languages, knowledge systems and cultures of all First Nations, Métis, and Inuit. The University of Alberta is a community of knowledge seekers, change makers and world shapers who lead with purpose each and every day. We are home to over 14,000 faculty and staff, more than 40,000 students and a growing community of 300,000 alumni worldwide. Your work will have a meaningful influence on a fascinating cross-section of people
- from our students and community members, to our renowned researchers and innovators, making discoveries and generating solutions that make the world healthier, safer, stronger and more just. Learn more. At the University of Alberta,



we are committed to creating an inclusive and accessible hiring process for all candidates. If you require accommodations to participate in the interview process, please let us know at the time of booking your interview and we will make every effort to accommodate your needs. We thank all applicants for their interest; however, only those individuals selected for an interview will be contacted. All University employees have a responsibility to foster a workplace that prioritizes safety in all its forms—physical, cultural, and psychological. This is achieved by promoting a safe environment, adhering to all safety laws, policies and procedures, completing all required safety training, identifying hazards and implementing controls, reporting incidents, and contributing to a culture of belonging and respect, while endeavoring to ensure that all colleagues feel valued and safe to express their thoughts, perspectives and concerns. The University of Alberta is committed to creating a university community where everyone feels valued, barriers to success are removed, and thriving connections are fostered. We welcome applications from all qualified persons. We encourage women, First Nations, Métis and Inuit persons, members of visible minority groups, persons with disabilities, persons of any sexual orientation or gender identity and expression, and all those who may contribute to the further diversification of ideas and the University to apply. L’Université de l’Alberta s’engage à créer une communauté universitaire où chaque personne se sent valorisée, où les obstacles à la réussite sont éliminés et où des connexions enrichissantes peuvent se développer. Nous accueillons les demandes de toutes les personnes qualifiées. Nous encourageons les femmes; Premières nations, Métis et Inuits; membres des groupes minoritaires visibles; personnes handicapées; personnes de toute orientation sexuelle ou identité et expression de genre; et toutes les personnes qui peuvent contribuer à la diversification des idées et à l'université à postuler. The Marketing team delivers brand stewardship and marketing activities to strengthen the university brand by heightening awareness and visibility of the university and its story in local, national and international markets and building a comprehensive university reputation upon which recruitment, fundraising and partnerships, among other university objectives, can grow.

📌 Marketing Specialist (Edmonton)
🏢 University of Alberta
📍 Edmonton