Rental Social Media & Brand Specialist

Fraserway RV | Full time
Compensation: $55,000 per year

Are you a creative storyteller who loves social media, travel, and creating content that gets people inspired to explore?

Fraserway RV is looking for a Rental Social Media & Brand Specialist to lead the social media presence and digital storytelling for Fraserway Rentals . This role combines social media strategy, hands-on content creation, community engagement, brand management, and digital marketing to help grow awareness, engagement, rental inquiries, and bookings.

If you're comfortable behind and in front of the camera , understand what makes social content perform, and enjoy turning ideas into engaging stories, we'd love to hear from you.

What You'll Do

Social Media Strategy & Management

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- Develop and execute Fraserway Rentals' social media strategy in alignment with business and marketing objectives.

- Create and manage monthly content calendars supporting promotions, seasonal campaigns, travel trends, customer experiences, and rental locations.

- Manage social media channels including Facebook, Instagram, TikTok, YouTube, LinkedIn , and emerging platforms.

- Monitor performance and optimize content based on audience growth, engagement, reach, traffic, leads, and conversions.

- Stay current with social media trends, platform changes, and emerging content opportunities.

- Support paid social campaigns through content development and audience recommendations.

Content Creation & Storytelling

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- Create engaging, original content, including:

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- Reels, TikToks,



YouTube Shorts, and other short-form video

- Photography

- Customer stories and testimonials

- RV travel and destination features

- Educational and promotional content

- Social media copy and blog content

- Participate in video content as an on-camera spokesperson when required.

- Work with Fraserway rental locations across Canada to identify and develop authentic local content.

- Maintain a consistent brand voice and visual identity.

- Organize and maintain digital content and asset libraries.

Community & Influencer Engagement

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- Monitor and respond to social media comments, messages, and inquiries professionally and promptly.

- Build engagement with customers, RV travellers, influencers, and online communities.

- Support influencer, ambassador, and user-generated content programs.

- Monitor online reviews, social conversations, and brand sentiment.

- Identify recurring customer feedback and share actionable insights with Operations and Customer Service teams.

Rental Marketing & Brand Support

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- Support the development and execution of the annual Rentals marketing plan.

- Assist with digital, social, email, promotional, event,



and lead-generation campaigns.

- Research rental market trends, competitors, and customer behaviour to identify opportunities.

- Support rental promotions, trade shows, events, and other marketing initiatives.

- Collaborate with the National Marketing team to coordinate campaigns and maintain consistent brand messaging.

- Work with internal teams, vendors, influencers, and agency partners to deliver marketing initiatives.

Analytics & Performance Reporting

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- Track and report on key performance indicators, including:

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- Audience growth

- Engagement rates

- Video performance

- Website traffic

- Lead generation

- Conversion performance

- Campaign ROI

- Use social listening, analytics, and competitive research to identify opportunities and trends.

- Prepare monthly reporting with actionable recommendations to improve results.

Website, Email & Digital Marketing

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- Support rental website and landing page content updates.

- Assist with email marketing campaigns and customer communications.

- Develop content for blogs, newsletters, promotional materials, and media initiatives.

- Identify SEO and digital optimization opportunities.

- Collaborate with external digital marketing agencies on SEM and digital advertising initiatives that support rental leads and bookings.

Project & Budget Coordination

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- Assist with tracking rental marketing budgets.

- Coordinate project timelines, creative assets, vendors,

📌 Rental Marketing Specialist (Canada)
🏢 Fraserway
📍 Canada