Position: Associate Marketing Manager

Position reports to: Marketing Director

Position Overview

The Canadian market represents our highest expansion opportunity with the growth of the grass-fed beef category and a premium brand portfolio that is still in its early stages of building consumer demand.

The Associate Marketing Manager for Canada is responsible for bringing the Greenstone Meats brand to life in the Canadian market: building consumer demand, executing innovation launches, developing the tools Sales needs to win at retail and foodservice, and partnering with the Commercial Strategy Manager to translate consumer and market intelligence into action.

This is a role for someone who is equally comfortable developing and implementing a brand campaign, managing an innovation timeline and mining consumer insights. Someone who understands the Canadian retail landscape, has a genuine curiosity about consumers, and is energized by the pace and ambiguity of a lean, fast-moving commercial setting.

WHAT YOU WILL DO - Brand Execution and Marketing Calendar

-

- Manage the marketing calendar for owned brands ensuring all brand activations are planned, briefed, and delivered on time

- Develop consumer-facing marketing content across relevant channels: digital, in-store, foodservice, and trade, in partnership with the agency and the Marketing Director

- Manage the day-to-day agency relationship for US market activations: briefing, feedback, timelines, and delivery

- Ensure brand execution in the US market is consistent with the brand positioning and visual identity established for each brand





- Monitor Canadian market trends and competitive activity and bring relevant observations to the team proactively

Innovation Commercialization

-

- Support the commercialization of new products for the Canadian market from end-to-end

- Own the Packaging Development phase, briefing design partners, managing revision cycles, coordinating regulatory and QA reviews, and ensuring production-ready files are delivered on time

- Coordinate with Sales, Supply Chain, and Production to ensure new products arrive in-market with the right tools, materials, and customer support

- Track innovation performance post-launch and feed learnings back into the pipeline

Sales Support and Customer-Facing Tools

-

- Develop marketing inputs for Canada customer conversations: brand sell sheets, promotional mechanics, category fact sheets, and product-specific content that Sales can use in front of buyers

- Partner with the Commercial Strategy Manager to ensure all customer-facing tools are grounded in consumer and category data

- Support the development of marketing materials for US foodservice customers: operator-facing content, culinary positioning, and channel-specific tools for fine dining and casual dining accounts

- Manage all Canada POS materials and marketing collateral, ensuring materials are current and on-brand





- Support digital shelf content management and retailer media coordination for key Canada accounts, ensuring product content is accurate, compelling, and optimized for each platform

Consumer Insights Application

-

- Develop familiarity with the company’s data ecosystem (Circana, Numerator, etc.) and learn to pull and interpret market-relevant data

- Apply consumer and shopper research to brand and campaign decisions, connecting what consumers care about to how we show up in market

- Partner with the Commercial Strategy Manager on consumer insights initiatives including custom research and shopper behaviour analysis

- Bring a consumer-first perspective to innovation and campaign conversations, grounding marketing decisions in evidence rather than assumption

Budget and Project Management

-

- Track marketing spend against budget at the project level, ensuring vendors are paid on time, flagging variances, and maintaining accurate spend records

- Manage multiple projects simultaneously with reliability and attention to detail, from packaging timelines to campaign deliverables

- Communicate progress and flag risks proactively without being prompted

KEY SUCCESS MEASURES

-

- Sales teams are equipped with current, compelling, and commercially relevant marketing tools for every key account conversation

- Innovation launches arrive on time, on brand, and with the right customer support materials in place

- Brand execution is consistent, on-schedule, and reflects the Greenstone Meats brand standards

- Agency relationships are well-mana

📌 Associate Marketing Manager (Canada)
🏢 Greenstone Meats
📍 Canada