We’re Vancity, a member-owned credit union built on the principles of inclusion and social justice. Since 1946, our relentless commitment to these values has helped us challenge the status quo and break down barriers. We’ve made bold commitments to become net-zero by 2040 across all mortgages and loans, and we’re actively pursuing strategies in Indigenous banking and financial resilience for our members. As the largest private sector Living Wage Employer in Canada, we’re proud to be consistently recognized as one of the country’s Top Employers. As a Senior Product Manager, Credit Card Products, Digital Enablement , you will lead the strategy, roadmap, and delivery of digital experiences that support the end-to-end credit card member journey. You will identify and eliminate friction across acquisition, onboarding, servicing, engagement, and retention channels while enabling sustainable Visa portfolio growth. Serving as a key business lead between Product, Digital, Technology, Operations, Risk, Fraud, Marketing, and member-facing teams, you will help ensure members experience seamless and intuitive interactions with Vancity credit card products. We are seeking a strategic and member-focused product leader who uses data, member insights, and market trends to prioritize initiatives that improve conversion, engagement, operational efficiency, and member satisfaction This is a Full time, Permanent role and will report directly to the Manager, Credit Card Enablement . Candidates may work remotely, with on-site attendance as required for business needs. Owning the digital roadmap supporting credit card acquisition, onboarding, servicing, engagement, and retention Championing a member-centric approach to improving digital experiences across web, mobile, online banking,



and partner platforms Partnering with Marketing, Digital Banking, and Analytics teams to optimize digital acquisition performance Leading initiatives that improve application completion, approval, activation, digital wallet provisioning, and early card engagement Supporting growth objectives through experimentation, journey optimization, personalization, and digital sales enablement Leading the cross-functional delivery of strategic initiatives including new product launches, digital origination enhancements, account management capabilities, and servicing improvements Developing business cases, requirements, success metrics, and implementation plans for key initiatives Partnering with the Manager and agile scrum pod to define and refine the product vision, assess market trends, understand member needs, evaluate competitor activity, and prioritize product features, releases, and improvements Managing competing priorities while balancing growth, risk, member experience, operational impacts, and regulatory requirements Leverage data, member and stakeholder insights, market research, and performance metrics to identify opportunities, optimize digital experiences, measure outcomes, and drive data-informed decision making. Drive continuous improvement by optimizing end-to-end credit card journeys and supporting processes, reducing operational complexity, improving efficiency,



and leveraging agile product management practices to enhance member and business outcomes Bachelor’s degree in Business, Commerce, Marketing, Finance, Information Systems, or a related field, or an equivalent combination of education and experience ~7 or more years of progressive experience in product management, digital product management, or digital acquisition within financial services ~ Demonstrated experience leading complex cross-functional initiatives from strategy through implementation ~ Experience managing digital channels, customer journeys, product roadmaps, or product enablement functions ~ Strong knowledge of credit card products, payments, lending, consumer banking, digital acquisition, and servicing ecosystems ~ Experience developing business cases, product requirements, implementation plans, success measures, and product roadmaps ~ Experience working within agile product management environments and regulated financial services organizations Familiarity with digital banking platforms, CRM ecosystems, and marketing technology solutions Experience supporting digital wallet capabilities, card acquisition journeys, or credit card servicing platforms Product management certification such as Certified Product Manager, Pragmatic Institute, SAFe Product Owner/Product Manager, or an equivalent designation Strategic
- You connect organizational goals with digital product opportunities and translate vision into actionable roadmaps. Analytical
- You use data and insights to prioritize initiatives and measure success. The successful candidate will help improve outcomes such as: Credit card application conversion rates Digital approval rates Digital wallet enrollment The base pay offered may vary depending on fac

📌 Senior Product Manager, Credit Card Products, Digital Enablement (Canada)
🏢 Vancity
📍 Canada