Title: Marketing Operations Coordinator

Salary : $58,000 – $72,000 CAD + Benefits + Vacation

Location : Hybrid (Thornhill, ON, Canada)

Term : Full time, Permanent

Reporting Manager: VP of Marketing

About Us:

At WellnessLiving, we empower thousands of health and wellness business owners to turn their entrepreneurial dreams into reality. Our mission-critical software fuels their vision, supporting millions of clients around the world in their wellness journeys. With a deep commitment to putting our customers first, we foster a culture that values high performance, adaptability, and accountability. If you are a skilled professional who thrives in a fast-paced, customer-focused environment and are passionate about making a meaningful impact on the health and wellness industry, we would love to connect with you.

About You:

We are seeking an execution-driven Marketing Operations Coordinator to be the operational glue of the marketing team: the person who keeps our tools, pages, access, and internal AI workspaces running, notices when something breaks, and follows a transparent path to fix or escalate it.

Reporting to the VP of Marketing, you will maintain our marketing software stack, manage internal AI knowledge environments, publish and QA web pages and forms, make sure inbound leads from those forms land in the right system with the right campaign tags, support vendor and subscription logistics, and keep team work on track in Jira.

This is a hands-on execution role. CRM migration design, marketing automation platform selection, and automation architecture are led by leadership and specialist consultants. You will operate the stack we standardize, keep documentation current,



and make the team faster day to day.

At WellnessLiving, our team is driven by four core values that shape everything we do. If you share these values and meet the qualifications outlined for this role, we encourage you to apply - we’d love to learn more about you

1. Customer First – We approach every challenge with a customer-focused lens, driven by an obsession with our customers’ happiness and success.
2. Excellence – We approach every task, whether big or small, with a steadfast commitment to exceptional execution and the pursuit of greatness.
3. Accountability – We take full ownership of our decisions, actions, and outcomes – both successes and failures.
4. Adaptability – We recognize that sustained success demands that we be malleable and purposefully evolve, acknowledging that the world is dynamic and constantly changing.

Responsibilities:
AI Systems & Knowledge Base Administration

Build, organize, and maintain internal AI knowledge environments (Claude Projects, custom prompt libraries, and central documentation repositories).

Audit and update product feature data, technical documentation, and specs inside AI knowledge bases so outputs stay accurate for Marketing, Enablement, and other downstream teams.

Standardize AI prompt templates for recurring marketing,



operational, and administrative tasks.

Keep named owners, source lists, and a refresh cadence on core AI workspaces.

Build n8n and Jira automations

Web Execution & Page Management

Build, format, and publish web pages, landing pages, and web forms using provided copy and design assets in our existing web workflow (including Wordpress, Github, Astro, webhooks)

Perform QA on web pages, forms, tracking links, and redirect rules before feature launches and marketing campaigns.

Troubleshoot common form and page issues using documented procedures; escalate platform or code issues rather than redesigning the stack.

Lead Capture, Routing Handoff & Campaign Tracking

Own the day-to-day path of marketing leads from form submit to CRM: which form collected the lead, which fields were passed, and which system the record landed in.

Maintain a living inventory of live marketing forms and landing pages with destination, required fields, hidden fields (UTM, page URL, asset name, campaign ID), and failure/error handling.

Ensure every inbound marketing lead is tagged to the correct campaign, source, medium, and offer so reporting is not dependent on manual lead-source assignment.

Enroll leads in the correct nurture or lifecycle program when that is the agreed path; hand qualified or high-intent leads to Sales Operations under documented assignment rules rather than ad-hoc routing.

Work with Sales Operations so assignment to sales reps follows the current queue, territory, or round-robin rules. Marketing Operations executes and QA’s the handoff; Sales Operations owns r

📌 Marketing Operations Coordinator (Canada)
🏢 WellnessLiving
📍 Canada