21 Oct
|
Valsoft
|
Canada
As Growth Marketing Manager at Sadie, you will be responsible for figuring out how Sadie earns attention and turns that attention into growth. We are looking for someone with exceptional creative instincts, a robust personal point of view, and the ability to turn ideas into campaigns, content, and experiences that people want to engage with. You should care deeply about the quality of what you put into the world. We don't want generic B2B marketing, content from a corporate template, or AI slop. We expect you to embrace AI and new creative tools to explore more ideas, move faster, and push what a small marketing team can produce. AI should increase your creative ambition, not replace your taste. You will work closely with management, sales, product, and customers to understand what makes Sadie different and find creative ways to make the market care. Combine taste, creativity, experimentation, and commercial thinking to build a growth engine that is distinctly Sadie. Exceptional creative taste and attention to detail Develop campaigns, content, creative concepts, and experiences that make Sadie stand out in a crowded technology market. Find interesting ways to tell Sadie's story without generic B2B SaaS marketing. Build a distinctive voice and creative identity across everything we put into the market. Turn product launches, customer stories, hospitality insights, company moments, and product improvements into things worth talking about. Develop ideas that travel across social, paid, email, events, sales, partnerships, and other channels. ~ Write campaigns, create concepts, produce videos, build landing pages, develop ad creative, interview customers, turn customer results into stories, and launch experiments. Use AI to research, brainstorm, prototype, write, design, edit, analyze, automate,
and increase experimentation. Bring the judgement to distinguish interesting work from polished garbage, and use these tools to extend your creativity rather than substitute for ideas. ~ Spend time with customers, sales, and product so marketing reflects how people actually talk. Experiment with messaging, formats, channels, audiences, and creative concepts. Build campaigns that generate qualified opportunities and pipeline. Experiment with paid, organic, outbound, partnerships, events, content, and unconventional acquisition channels. Work closely with sales on target accounts, campaigns, messaging, and follow-up. Improve the journey from attention to conversation to customer. Track which ideas, campaigns, and channels influence pipeline and revenue. ~ Sadie is building something fundamentally new for hospitality. This role turns customer outcomes, product capabilities, hospitality culture, company personality, and great ideas into something the market notices — turning creativity into attention, attention into demand, and demand into growth. You will have significant freedom to experiment across content, creative, paid acquisition, events, partnerships, social, outbound, and new formats while working directly with management, sales, product, and customers. 4+ years of experience in growth marketing, creative marketing, content, brand, demand generation, or a related role.
A portfolio that demonstrates strong creative judgement. Excellent writing and storytelling ability. Strong visual and creative instincts, even without formal design training. A distinct point of view about what makes marketing good or bad. Robust understanding of how creative work connects to acquisition, conversion, pipeline, and revenue. Experience using modern AI and creative tools to increase the speed and ambition of your work. Strong analytical instincts and the ability to learn from performance without allowing dashboards to replace judgement. Experience building a brand or growth function from an early stage. Content that has earned meaningful organic distribution. Experience with video, design, social, events, or other creative mediums. Experience marketing B2B technology. Deep familiarity with emerging creative and AI tools. Personal Fit Strong opinions about advertising, brands, content, design, writing, and the internet; and excitement about AI's creative possibilities alongside high standards for originality and quality. Sadie is building something fundamentally new for hospitality. This role works directly with management, sales, product, and customers to understand hospitality operators and translate customer outcomes, product capabilities, and company personality into marketing that earns attention and drives growth. The role is part of a small marketing team with a hands-on approach, high ownership, strong creative standards, and significant freedom to experiment. The team values exceptional creative taste, attention to detail, curiosity, commercial thinking, and a willingness to challenge mediocre work. AI and modern creative tools support ambitious experime
📌 Gestionnaire du marketing de croissance | Growth Marketing Manager (Canada)
🏢 Valsoft
📍 Canada