The Opportunity

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- Accountable and responsible for growing revenue within a portfolio of strategic industry accounts while driving the acquisition of new large accounts ($60K - $500K+ annual revenue).

- Lead the sales strategy and account development plan, including target account identification, prospecting, opportunity management, sales lead follow-up, and maintaining strong customer relationships.

- Retain and grow business relationships with key accounts by proactively identifying opportunities and presenting innovative solutions related to engines, transmissions, power generation systems, and associated support services.

- Develop and execute territory plans to increase market share and expand customer penetration across industrial, construction, oil and gas, transportation, power generation, and related sectors.

The Role

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- Source and prospect new clients continuously; conduct sales calls, including cold calls, customer visits, lead follow-up, and referral follow-up to present equipment, parts, service, and power generation solutions.

- Identify and build relationships with decision-makers, including operations managers, maintenance managers, fleet managers, plant managers, procurement teams, and executive leadership within existing and prospective accounts.

- Create and execute ongoing account strategies that position the organization as a trusted advisor for engine, transmission, and power generation solutions.

- Review and provide input on target client opportunities while ensuring alignment with overall account growth strategies and business objectives.

- Forecast, manage,



and adjust account plans to ensure success against contractual commitments and revenue targets.

- Coordinate with product specialists, service teams, and technical experts to identify and capitalize on expansion, lifecycle support, and cross-selling opportunities.

- Conduct follow-up with customers regarding quotations, orders, service requirements, and project opportunities.

- Gather and analyze competitor information, including product offerings, applications, pricing, and market activity to effectively position solutions and overcome customer objections.

- Develop professional proposals, quotations, and presentations based on customer requirements, technical specifications, and application needs.

- Maintain complete compliance with established sales processes and CRM systems, including Salesforce, ensuring accurate chance management, forecasting, and reporting.

- Collaborate with operations, service, rentals, parts, and product support teams to ensure exceptional customer experience and long-term account retention.

The Candidate

Education

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- Bachelor's Degree, College Diploma, Technical Diploma, or equivalent combination of education and industry experience.

Work Experience

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- Minimum 4 years of proven success in business development, account management, or technical sales.





- Demonstrated track record of achieving or exceeding sales targets and managing strategic customer relationships.

- Experience within heavy equipment, industrial equipment, diesel engines, transmissions, power generation, electrical power systems, mining, construction, transportation, oil and gas, or related industries is preferred.

Knowledge

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- Strong understanding of diesel and natural gas engines, transmissions, generators, power generation systems, and related industrial applications.

- Knowledge of equipment lifecycle management, maintenance programs, aftermarket support, and service sales.

- Ability to understand technical customer requirements and translate them into value-driven business solutions.

- Leadership-level industry knowledge and understanding of key market sectors is considered a strong asset.

The Company

Since 1858, Wajax has been a leading industrial products and solutions provider continually innovating to serve Canadian industry coast-to-coast. We work in an extensive range of industries and core sectors of the Canadian economy including energy and renewables, food and beverage, construction, industrial/commercial, transportation, forestry, mining, metal processing, and oil and gas – to name a few. Everything we do is powered by people passionate about making a difference and who are dedicated to driving Canadian industry forward. People who provide the experience and expertise that support the industries that build our cities, power our businesses, put a roof over our heads and food on our tables.

Wajax offers a total comp

📌 Product Support Representative (Canada)
🏢 Wajax
📍 Canada