POSITION SUMMARY

The Sales Associate plays a key role in driving business growth by prospecting, securing new clients, and maintaining strong relationships within Western Canada. Reporting to the Sales and Business Development Manager, this role utilizes a consultative sales approach to understand client needs and provide tailored solutions within industries such as oil and gas, mining, pipeline, construction, and utilities. The ideal candidate thrives in a dynamic environment, is results-driven, and excels at building long-term partnerships while promoting our high-quality truck body solutions.

DUTIES AND RESPONSIBILITIES

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- Travel extensively within the assigned territory to prospect, meet clients, and provide product demonstrations.

- Deliver exceptional customer service throughout the sales cycle, fostering trust and loyalty.

- Identify, develop, and sustain customer relationships to drive sales performance and achieve organizational objectives.

- Educate customers on aftermarket services, warranties, and technical support to highlight the long-term value of our products.

- Initiate contact with prospective customers, building long-term partnerships through strategic outreach and relationship management.

- In conjunction with the Sales and Business Development Manager conduct sales forecasting, analyze performance metrics, and align efforts with sales goals.

- Perform market analysis to identify customer needs, pricing strategies, and emerging trends.

- Act as the voice of the customer, providing valuable insights to internal teams to inform product evolution and improve customer satisfaction.

- Support sales and marketing initiatives with strategic input and market feedback.

- Promote standardized product offerings to maximize profitability and operational efficiency.

- Represent the company at trade shows, industry events,



and association meetings to promote our products and expand brand presence.

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- Close deals with key clients, maintain ongoing relationships, and identify opportunities for growth.

- Collaborate with the product research and development team to ensure customer needs are met with innovative solutions.

- Work closely with the Sales Manager and team to achieve shared goals and deliver consistent results.

REQUIRED QUALIFICATIONS

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- Strong industry knowledge and a well-established professional network, with a proven ability to quickly understand and communicate the value of WTB products.

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- Demonstrated success in account development and management, with a track record of achieving sales targets.

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- Results-oriented, responsive, innovative, and strategic mindset.

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- Willingness and flexibility to travel extensively within Western Canada.

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- Exceptional interpersonal skills, including relationship-building, negotiation, and communication at all organizational levels.

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- Valid driver’s license and driver’s abstract required.

COMPETENCIES & SKILLS

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- Minimum of 7 years of B2B sales experience, preferably in manufacturing or heavy equipment industries.

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- Familiarity with manufacturing environments involving heavy equipment, vehicles, or similar industries.

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- Strong organizational, time management, and problem-solving skills.

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- Proficient in using CRM systems and sales tracking tools to manage accounts and performance.

WORKING CONDITIONS

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- Fast-paced setting.

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- Multi-temperature environment.

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- Safety Sensitive

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- Travel

SALARY AND BENEFITS

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- Competitive base wage + commission structure

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- Benefits after a 3-month probationary period (dental, vision, extended health, life insurance)

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- RRSP matching

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- Disability insurance

📌 Sales Representative (Canada)
🏢 Federal Signal Openings
📍 Canada