Lifecycle Marketing Manager

At Juno Veterinary, we are on a mission to ensure every pet and Juno team member has the support they need to thrive. Our ultimate vision is to establish a stellar standard for the veterinary industry — the Juno standard of care. We are seeking to challenge a traditional industry by establishing this standard across Canada, not just for our Members and their pets, but also for our team of veterinary professionals, who are at the heart of everything we do. We are just getting started, and we cannot wait to meet you.

We are assembling a team of innovative thinkers across consumer-tech and veterinary medicine to build a current experience for consumers and providers. We are looking for someone who shares our vision and wants to be a major part of shaping the future with Juno. We are looking for someone who loves the idea of building something meaningful, contributing to the Mission, and being part of a growing company committed to making a positive impact on veterinary medicine in Canada.

This is a rare opportunity to own the full customer relationship after acquisition — building the lifecycle engine that turns first-time Juno clients into loyal, high-LTV members and advocates. You'll set the strategy, run the platform, and be accountable to the numbers.

Who We're Looking For

A retention architect. Someone who treats every member as a relationship to deepen, not a list to blast. You care about churn cohorts, build reactivation flows that compound, and measure the impact of every touchpoint. Customer-obsessed in a measurable, systems-oriented way — with an eye for great design and a genuine curiosity about human behaviour.





You're likely a Manager of CRM or Retention at a consumer subscription or membership business — recurring revenue, real reasons customers come back (consumer health, fitness/wellness, subscription DTC, fintech, marketplaces). You've owned an email/SMS/CRM platform end-to-end and built segmentation and journeys from scratch.

You're the right fit if you:

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- Mapped entire customer journeys across every interaction — and built the flows to match

- Have stood up a CRM or marketing automation platform from zero: selected it, implemented it, migrated onto it — not just operated one someone else built

- Are technically fluent: you built the journeys and flows yourself in-platform and understand the data connections behind them (events, syncs, APIs/webhooks, attribution)

- Ran a membership, loyalty, or referral program and can show the measurable impact on retention and repeat

- Write your own lifecycle copy and have an eye for what moves people

- Stood up a Voice-of-Customer loop and actually closed the loop with strategic action

- Owned retention and LTV as a number, with cohort analysis to prove cause and effect

- Are comfortable in a compliance-sensitive environment (health, finance) — you respect the guardrails but know how to push the envelope

As Lifecycle Marketing Manager at Juno, You Will

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- Own email, SMS, and CRM end-to-end — platform, segmentation,



deliverability, and behaviour-triggered journeys across the full lifecycle (onboarding, reactivation, win-back, milestones)

- Own the lifecycle tech stack itself — platform selection and migration where needed, integrations, data syncs, and the event and trigger architecture behind automated journeys; you build the flows, you understand the plumbing, you can debug it

- Own referral — organic and through specific programs — including program design, mechanics, and the flows that drive growth in this channel

- Own Voice of Customer — NPS and surveys, and the loop that feeds what customers tell Juno back into the roadmap; partner with Care to ensure insights flow into customer experience decisions

- Be accountable for lifetime value, retention, repeat visit, and referred acquisition KRs — own the LTV and retention metrics of the business and partner with Juno's Care org to drive impact

- Build internal tooling and automation that powers personalization and lifecycle at scale

What You'll Bring

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- 3–5 years in lifecycle, CRM, or retention at consumer businesses; at least one stint at a subscription or membership business at our stage

- Owned an email/SMS/CRM platform with segmentation and journeys you built and can speak to in detail

- Has personally stood up or migrated a company's CRM or marketing automation platform — implementation, data model, and integrations, not just campaign operation

- Technically fluent — built automated journeys hands-on in-platform and understands the data connections behind the scenes; can troubleshoot without leaning on engineering

- Ra

📌 Lifecycle Marketing Manager (Canada)
🏢 Juno Veterinary
📍 Canada