At Varicent, we’re not just transforming the Sales Performance Management (SPM) market—we’re redefining how organizations achieve revenue success. Our cutting-edge SaaS solutions empower revenue leaders globally to design smarter go-to-market strategies, maximize seller performance, and unlock untapped potential. Varicent stands at the forefront of innovation, celebrated as a market leader in the 2025 Forrester Wave Report for SPM , 2023 Ventana Research Revenue Performance Management (RPM) Value Index , Gartner Peer Insights , 2024 Gartner SPM Market Guide , and G2. Our solutions are trusted by a diverse range of global industry leaders like T-Mobile, ServiceNow, Wawanesa Bank, Shaw Industries, Moody's, Stryker and hundreds more. Here’s why you’ll thrive at Varicent:

-

- Innovate with Purpose: Build impactful solutions for customers worldwide.

- Join Excellence: Work in a diverse, collaborative, and innovative team.

- Shape the Future: Lead in redefining revenue optimization.

- Grow Together: Unlock your potential in a supportive workplace.

Join us at Varicent—where your talent and ambition meet limitless opportunities for success

The Opportunity

We’re looking for a Director, Digital Marketing & Web Experience to lead how Varicent attracts, engages, and converts buyers across our digital ecosystem.

This is a high-impact leadership role for someone who loves connecting strategy with execution. You’ll own our digital growth strategy across paid media, web experience, SEO/AEO/GEO, conversion optimization, and performance measurement ,



with a clear focus on generating pipeline and supporting revenue growth.

You’ll have the opportunity to shape the function — leading a Senior Manager of Digital Marketing and Senior Web Developer , partnering with specialized agencies, and working closely with senior leaders across Marketing, Sales, Revenue Operations, Product Marketing, Content, Creative, and Finance.

We’re looking for someone who is comfortable setting the vision while staying close enough to the work to know what’s performing, what isn’t, and where we should move next.

What You’ll Do

Own Our Digital Growth Strategy

-

-

Set the strategy and roadmap across paid media, website experience, SEO/AEO/GEO, conversion optimization, and digital acquisition.

-

Connect digital investments directly to business goals, including pipeline, revenue, customer acquisition, and brand growth.

-

Identify new opportunities across buyer behavior, emerging channels, AI-powered search, personalization, and digital experiences.

-

Bring together teams, agencies, technology, and data around clear priorities and measurable outcomes.

Turn Our Website Into a Growth Engine

-

-

Own the strategy for Varicent.com as a key demand generation, storytelling, and conversion platform.





-

Partner closely with our Senior Web Developer to evolve the website experience, UX, navigation, performance, accessibility, and conversion paths.

-

Use analytics, behavioral insights, A/B testing, and experimentation to continuously improve the buyer journey.

-

Lead major web initiatives such as redesigns, personalization, CMS improvements, and other digital experience programs.

Drive Digital Acquisition & Discoverability

-

-

Lead our paid media strategy across search, social, retargeting, ABM, programmatic, and other digital channels.

-

Own channel mix, budget allocation, forecasting, and optimization based on performance.

-

Shape Varicent’s approach to SEO, AEO, and GEO , helping buyers discover us across both traditional and AI-powered search experiences.

-

Partner with Demand Generation, Product Marketing, and Content to translate campaigns into effective digital experiences.

Make Data Actionable

-

-

Define how we measure digital performance across traffic, engagement, conversion, opportunities, pipeline, and ROI.

-

Partner with Marketing Operations and Revenue Operations to strengthen tracking, attribution, lead flow, and reporting.

-

Turn performance data into clear recommendations on where to optimize, experiment, and invest.

-

Build a culture of testing and continuous improvement across channels, audiences, creative, and web experiences.

Lead & Build

-

-

Lead and develop a Senior Manager of Digital Mark

📌 Director, Digital Marketing (Canada)
🏢 Varicent
📍 Canada