Who We Are Having surpassed $300M ARR and continuing to grow, Optro helps enterprises transform risk into opportunity through its AI-powered GRC Intelligence Platform. More than 50% of the Fortune 500, including 7 of the Fortune 10, leverage our award-winning technology to move their businesses forward with greater clarity and agility. And our customers love us: We spend each day thinking of new ways to help our customers and contribute to the greater good of our company and our surrounding communities. We are all about assisting each other and breaking through barriers to create the most loved audit, risk, ESG, and InfoSec platform by our customers. This is how we have become one of the 500 fastest-growing tech companies in North America for the seventh year in a row, as ranked by Deloitte This role exists to make our marketing systems reliable — so campaigns launch clean, leads route correctly, and the data behind our funnel can be trusted. You'll be the hands-on operator of our marketing systems: the person actually in Marketo day-to-day, configuring, maintaining, and optimising it, and diagnosing and fixing what breaks across our connected systems. You'll set the technical standard our execution partners work to, with real autonomy in how you get the work done in a scalable way.

Location:
Remote, Canada (ET Timezone preferred) Travel

Requirements:
%. Serving as the hands-on technical owner of our marketing technology stack — Marketing Automation Platform (Marketo) and the surrounding tools (webinar/event platforms, enrichment and ABM tools, email build platform, etc.) — Owning our core operational programs: lead lifecycle and scoring, nurture architecture, and other key operational campaigns. Integration and troubleshooting, independently: sync failures, routing errors, field mapping, webinar and event platform connections, and any tool in the stack that won't talk to another.



Maintaining email channel operations: segmentation and personalisation logic, dynamic content, deliverability, and send governance — frequency rules, suppression and audience conflicts — so the channel stays healthy as volume grows. Tracking, attribution, and data: UTM tracking standards, campaign and channel taxonomy, and the attribution tooling that sits on top — you'll own and maintain it, and support campaign performance reporting by making sure the underlying data is accurate, complete, and readily accessible to whoever's building the report. Maintaining data integrity: you define what clean means and make sure it holds — data hygiene, dedupe, normalisation, enrichment, purging — so records flow correctly through the funnel. Directing our external execution agency — setting the specs, standards, and quality bar they build to — and mentoring the team as we grow. 5+ years in marketing operations, ideally B2B SaaS. ~ Deep hands-on Marketo experience, with strong functional fluency in Salesforce — you understand its data model and how it talks to Marketo well enough to diagnose sync and integration issues yourself. ~ A track record of working independently — sole or senior technical owner of an instance. At Optro, we provide a fair and market-competitive salary based on a variety of factors, including: Launch a career at one of the fastest-growing SaaS companies in North America and EMEA Comprehensive employee health and life insurance coverage Competitive compensation & bonus program Statutory vacation + Flexible vacation Customer obsession: Consistently ask yourself how what you’re doing creates value for our customers. This role may have access to highly sensitive data, including employee data, customer data, company financials, and proprietary product information. We love building strong partnerships, but please note that Optro cannot accept unsolicited resumes from agencies. LI-Remote

📌 Director, Marketing Operations/Project Management (Canada)
🏢 Optro
📍 Canada