ROLE PURPOSE

The Marketing Communications Specialist works closely with Regional Marketing teams to bring marketing strategy to life through compelling content. As a key writer and storyteller for the brand, this role translates complex product, technology, and brand messages into clear, engaging content across digital, print, and social channels.

The role supports long-term growth by building scalable content capability that communicates consistently across markets, platforms, and stakeholder groups. It owns content development and channel execution in a deeply technical building technology setting, and suits a hands-on writer with a strong understanding of digital marketing and SEO and the curiosity to learn our products, customers, and markets.

KEY RESPONSIBILITIES

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2. Digital Content

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- Plan, write, and publish landing pages, web copy, blogs, digital marketing campaigns, email and newsletter content that support global and regional marketing campaigns

- Own SEO for the content you create, including keyword research, on-page optimization, metadata, and internal linking, to grow organic visibility and traffic

- Monitor digital performance using analytics tools and apply insights to continuously improve content and user experience

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2. Social Content

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- Plan, write, and execute the regional social media content calendar across social channels

- Adapt key messages and campaigns into engaging posts, short-form video scripts, and visual content concepts for each audience

- Manage community engagement and use performance data to grow reach, engagement and followers

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2. Print Content

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- Write case studies, brochures, flyers, and trade show and event materials, from first draft to final copy

- Partner with the product teams to translate technical information into explicit, accurate, and customer-friendly content

- Ensure all materials are consistent with brand guidelines and manage production timelines with designers, agencies, and print vendors as required

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2. Outreach and Advocacy Content

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- Identify and build relationships with industry influencers, trade media, associations, and thought leaders to extend brand reach and credibility

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- Equip employees and sales teams with ready-to-share content, guidelines, and training to support consistent and effective advocacy

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2. Collaboration and Stakeholder Management

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- Partner with Strategic Marketing, Offering Management, and Sales teams to align content with regional priorities

- Coordinate with agencies, freelancers, and vendors to deliver content on time and on budget

- Contribute to campaign planning and content governance

How success is measured:

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- Website traffic and organic search rankings

- Social media engagement and follower growth

- Influencer and earned media reach and share of voice





- On-time delivery of the content calendar and campaign materials

WHAT WE’RE LOOKING FOR

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- Degree in Marketing, Digital Marketing, Communications, Journalism, or a related field

- 5+ years of B2B content writing experience, with a portfolio demonstrating strong B2B writing across formats and channels

- Demonstrated multichannel storytelling skills, with the ability to adapt a single message for digital, print, social, and internal audiences

- Technical writing skills, with the ability to translate complex technical and product information into clear, accurate, and engaging content

- Strong knowledge of SEO, including keyword research, on-page optimization, content performance analytics, and search best practices

- Expert in the use of AI tools for content creation and optimization, with an understanding of how AI is changing search and content discovery

- Experience with content management systems (CMS), social media management tools, and web analytics platforms (e.g. Google Analytics)

- Ability to manage multiple projects at the same time in a fast-paced environment

- Proficiency in Microsoft Office Suite

- Project Management skillsets are a baseline expectation for the role

KEY TRAITS

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- Excellent written and verbal communication skills, with strong attention to detail

- Creative thinker with a natural instinct for storytelling

- Ability to simplify complexity and make technical topics accessible to diverse audiences

- Strong relationship-building skills with internal and external stakeholders <

📌 Marketing Communications Specialist (Canada)
🏢 Armstrong Fluid Technology
📍 Canada