21 Oct
|
Arc'teryx Equipment
|
Canada
21 Oct
Arc'teryx Equipment
Canada
As the Senior Director, Global Sports & Partnership Marketing, you will define and lead the long-term vision, strategy, and execution of Arc'teryx's Global Sports Marketing program — including the Global Athlete Team, Partnerships, Academies, and Community programs. You will shape how the brand engages with athletes, guides, search and rescue, ambassadors, and outdoor communities worldwide, creating meaningful impact across Climb, Snow, and Trail.
Arc'teryx was founded by climbers in the Coast Mountains of British Columbia. We're inspired to solve problems for mountain athletes who push the edges of what's possible. This role is a critical culture carrier in the organization, as integral to the brand's heritage and founding mentality as it is to driving future brand growth.
A strategic and action-oriented leader, you will work collaboratively across the enterprise and serve as an influential ambassador of Arc'teryx externally. You'll partner closely with Regional Marketing leaders, mountain and athlete community leaders, the Global Brand Team, and cross-functional stakeholders — ensuring global strategy is effectively localized, resourced, and executed at the market level. You will define strategic direction and operating models for our Community Team and Global Arc'teryx Academies, enabling consistent, scalable delivery of high-impact local programs worldwide, while building a world-class Sports Marketing organization.
This role is ideally based out of our North Vancouver office and is open to hybrid work.
Meet Your Future Team
The Sports Marketing team is the direct link between Arc'teryx and our global community of athletes, partners, and guests. We work in close collaboration with Brand, Product, Creative, Communications, and local Community teams,
as well as with external partners and agencies, to create authentic experiences and stories that inspire and engage. We believe that the mountains make us better, and that better people make better athletes.
Your Chance at ARC’TERYX:
As the Senior Director, Global Sports & Partnership Marketing, you will define and lead the long-term vision, strategy, and execution of Arc'teryx's Global Sports Marketing program — including the Global Athlete Team, Partnerships, Academies, and Community programs. You will shape how the brand engages with athletes, guides, search and rescue, ambassadors, and outdoor communities worldwide, creating meaningful impact across Climb, Snow, and Trail.
If you were in the Senior Director, Global Sports & Partnership Marketing role now, here are some of the core activities you would be doing:
- Setting the global vision and enterprise strategy for Athlete Marketing, Partnerships, Academies, and Community — including playbooks and operating models — integrated into brand architecture, demand creation, and Go-to-Market across all regions and categories
- Building and leading a world-class Sports Marketing organization — standards, capabilities, operating models, leadership development, succession planning, and org design to scale enterprise impact
- Establishing a cohesive global athlete strategy — identification, recruitment, development,
services, and lifecycle management across climb, snow, and trail — partnering with Activity Leads and Athlete Team Captains
- Owning the global sports marketing investment strategy and performance framework, ensuring investments and partnerships deliver measurable brand equity growth, cultural relevance, community impact, and commercial impact
- Partnering with regional teams and the Global Brand Team to establish governance frameworks and shared standards that balance enterprise consistency with local relevance
- Shaping and executing the global partnerships vision, forging transformative, high-impact alliances with premier organizations, federations, guides, search and rescue, ambassadors, and marquee events to elevate brand authority and cultural leadership
- Continuing to evolve and scale Arc'teryx-owned global events and brand moments as a signature platform for brand visibility and cultural relevance
- Partnering with executive leadership across Product, Brand, and Commercial functions and regional teams to embed athletes and partnerships, academies, and community initiatives into innovation pipelines, storytelling, and integrated global campaigns, and leading the content strategy that ensures our most credible stories are captured, shared, and amplified
- Partnering with Product and Advanced Concept teams to ensure athlete insight and field feedback directly informs product creation, creating a feedback loop between the athlete team and the innovation pipeline
- Using your voice as a brand and thought leader externally, representing the company in global industry forums, key events, and strategic partner engagements to enhance brand stat
📌 Senior Director, Global Sports (Canada)
🏢 Arc'teryx Equipment
📍 Canada