About Dash Social Dash Social is brand-intelligent AI for social growth. By bringing brand, creative, social performance and workflows together in one connected system, Dash helps marketing teams create content, act on recommendations, report on results and know what to do next. Global brands rely on Dash to move faster without losing control of their brand. At Dash Social, you'll have the opportunity to take risks, learn and grow your career alongside a talented, hardworking team. Our policies and practices have earned us recognition as a top employer in Canada. We're looking for a Director of Product Marketing to set product marketing strategy and lead the PMM team at Dash Social. You'll be Marketing's main counterpart, the voice of the product in company positioning, and the leader of the releases that create our biggest market moments. Reporting to the VP of Customer Success, you'll work closely with Product, Marketing, Enablement, and Revenue teams. Together, you'll make sure our products, both new and existing, are clearly differentiated, well-enabled in the field, and resonate with our buyers and users, leading to adoption and growth. You'll build an productive, repeatable, AI-enabled system that turns the continuous flow of new capabilities into easily digestible, value-based narratives for the field. You'll also measure whether that work is moving pipeline and win rate. 7+ years of experience in product marketing, product management, or related GTM roles, with at least 5 years in B2B SaaS product marketing. Experience running a competitive intelligence program with recurring outputs that Sales and leadership rely on. Comfort with data, including measuring content usage and its impact on pipeline or win rate using tools like SalesHood, Gong, and Hubspot. Ability to translate technical capabilities into compelling, value-based narratives. Experience working closely with Product teams and understanding product development lifecycles. Experience in social media, martech,



or creator economy SaaS. Background in building product marketing functions from the ground up. Set product marketing strategy and priorities for the PMM team, and serve as Marketing's primary counterpart on product narrative, launches, and go-to-market planning. Build a value-first messaging framework from them that equips Sales, Marketing, and Customer Success. Own win/loss reviews, competitive and market intelligence, including a recurring quarterly competitive report and battlecards. Bring the PMM perspective to company positioning, ICP, analyst relations, and the GTM calendar in partnership with Marketing leadership. Track how PMM content is used in the field and measure its influence on pipeline and win rate. Use those insights to decide what to build, refine, or retire. Define how PMM works with Product, Enablement, and the field, including intake, launch planning, feedback loops, and shared rituals. Continuously find efficiencies in how PMM works, using AI tools and automation to speed up research, competitive monitoring, content creation, and launch execution so the team can focus on high-judgment work. Lead and develop the Product Marketing team, setting the standard for PMM excellence at Dash. Why Dash Social Opportunity to lead product marketing at a fast-growing company with an industry-leading platform. Research shows that equity-deserving groups are 20% less likely to apply to jobs if they don't check every box. Dash Social is a social media management platform that equips brands with intelligence and speed to stay ahead of the curve. We're building a team of smart, curious, and driven people who care about doing great work. Dash Social's hiring practices are based on skills, potential and character, regardless of race, religion, colour, national origin, sex, sexual orientation, age, veteran status, disability status, or any other applicable characteristics protected by law. Vacation, personal days and sick time Parental leave top-up plan Work-from-home benefit Flexible

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📌 Full Time Digital Brand Marketing Director (Canada)
🏢 Dash Social
📍 Canada