ARS Responds Canada is a leading provider of disaster mitigation, property restoration and recovery services, with more than 60 years of experience supporting clients across Canada. Our teams respond to water, fire, storm and other property-loss events, helping clients reduce disruption, protect their assets and move efficiently through recovery. As ARS continues to grow nationally, we are looking for experienced leaders who want to contribute to a dynamic, performance-driven organization.

We offer
a competitive compensation package including extended health benefits covering medical, dental and vision, an RRSP program, access to an Employee Assistance Program, professional development opportunities and opportunities for continued career growth. ARS Responds Canada is seeking an experienced Director, Marketing to lead the execution of the company’s national marketing priorities and strengthen the ARS brand across Canada. As a member of the Senior Management Team, the Director will bring marketing, client, competitive and market insight to strategic discussions while holding primary accountability for translating organizational direction into effective marketing execution. The Director will establish priorities, develop actionable marketing plans, define accountabilities, manage resources and budgets, and drive performance across internal team members, agencies and external partners. The Director is also expected to remain actively involved in key initiatives and contribute directly where their expertise can improve the quality, speed or effectiveness of delivery. The Director oversees ARS’s marketing function, including brand implementation, digital marketing, content and communications, website and social media, regional and local-market marketing, business development enablement,



market intelligence, performance measurement and industry events. Contribute marketing, brand, client and competitive insights to Senior Management discussions and the development of ARS’s strategic priorities. Translate approved corporate, growth and brand priorities into clear annual and quarterly marketing plans, initiatives, accountabilities, budgets, timelines and measurable outcomes. Lead the execution of ARS’s national marketing strategy across national, regional and local markets. Establish clear priorities and performance expectations for Marketing and Events personnel, remain actively engaged in execution, and maintain the operating discipline required to deliver initiatives consistently, effectively and on schedule. Lead, coach and develop team members, establishing explicit accountability, performance standards and professional-development priorities. Lead the implementation and ongoing development of the ARS brand, ensuring consistency in positioning, messaging, visual identity, marketing materials and client-facing communications. Develop and oversee marketing initiatives directed toward priority audiences, including property owners, property managers, insurers, brokers, adjusters, commercial organizations and strategic partners. Lead digital marketing activities, including website strategy and performance, SEO, digital advertising, social media, email marketing, online reputation,



marketing automation and other digital channels. Develop national, regional and local-market marketing programs that support ARS locations, strategic markets, client-development priorities and geographic expansion. Coordinate timely marketing, communications, digital content and client outreach in response to major weather events, catastrophes and emerging market conditions in partnership with Operations and Business Development. Lead and contribute to the development of high-quality content and thought leadership, including presentations, case studies, newsletters, videos, social media, website content, industry articles and other corporate communications. Partner with Business Development to develop and refine presentations, proposals, RFP materials, case studies, campaigns and other tools that support strategic accounts, client engagement and commercial growth. Maintain clear alignment between Marketing and Business Development, with Marketing supporting positioning, communications, content, campaigns and enablement while Business Development maintains responsibility for client relationships and opportunity development. Lead the Events function and establish clear objectives, budgets and performance expectations for conferences, trade shows, sponsorships, client events and other industry activities. Manage marketing budgets, agencies, vendors and external resources, ensuring expenditures are appropriately controlled, aligned with priorities and delivering measurable value. Establish marketing KPIs and reporting that provide management with visibility into execution, performance and return on investment, including campaign effectiveness, digital engagement, event performance, marketing-supported

📌 Head of Digital Marketing (Canada)
🏢 ARS Responds Canada
📍 Canada