lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. The North America Brand Marketing team is responsible for creating brand marketing efforts across all channels to deliver guest communication for the North America business. This role reports to the Director, North America Brand Marketing, and plays a key contribution in driving growth for the North American business and building equity in our largest market. The Senior Manager, Brand Marketing will be focused on developing & executing the strategies involved for key campaigns with key partners to deliver into the North America business and brand objectives. At the center of the marketing organization, the Senior Manager, Brand Marketing is an experienced marketer providing leadership across all marketing channels and brand creative, bringing to life creative campaign ideas & integration opportunities for our partners. They thrive in making sense of complex projects, elevate all initiatives with sound business strategies, invite strong partnership and co-creation leading cross functional workstreams to deliver seamless guest journey Refine and evolve the North America Brand Marketing Strategy Leading large scale and complex marketing initiatives/campaigns requiring development of strategy,



cross functional marketing plans and execution of integrated omni-channel campaigns. Work in cross functional partners continue to evolve the efficiency of planning for partnership workstream Drives leadership across key cross-functional teams to guide strategic vision and remove roadblocks for team Responsible for guiding team to strong creative briefs that inspire creative teams and drive impact, including insight development, competitor and market trends, category opportunities, establishing campaign objective + KPIs, target audience, and messaging hierarchy. Builds strong cross-functional relationships across the organization, and managing stakeholders to keep them enrolled in marketing plans Supports creative development with internal or external agencies, providing strategic advice rooted in clear business & brand needs and acting as key stakeholder on-set 10+ years' experience working in marketing, and/or agency experience, in a high profile, globally branded organization. Creative brief development experience for different scale of campaigns ~ Deep understanding of brand and content marketing, tapping into guest + product insights to driving omnichannel initiatives from inception to execution ~ An energetic, creative,



forward-thinking individual who has their pulse on the future of marketing ~ Proven ability to form partnerships, build interpersonal relationships, and respect cultural diversity; Adaptable and agile, with ability to juggle changing priorities while maintaining a positive attitude in the face of changing deliverables or business needs. Acknowledge the presence of choice in every moment and take personal responsibility for your life. Foster connection by putting people first and building trusting relationships. Immigration support is potentially available for this role. lululemon's compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and teamperformance. Thetypical hiring range for this position is from $134,100-$176,000 the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and subject to program eligibility requirements. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth: Extended health and dental benefits, and mental health plans Savings and retirement plan matching People networks, mentorship programs, and leadership series (to name a few) The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

📌 lululemon Senior Manager (Canada)
🏢 Lululemon
📍 Canada