Through interaction, insights and recommendations, its platform helps organizations turn participation into better understanding and stronger performance. By joining us, you’ll help leaders turn participation into deeper understanding and stronger performance, advancing our ambition to help more than one billion people listen, learn and work better together. 40 million users have experienced the value of using a Menti Building on that product-led foundation, Mentimeter is used daily by more than 84.000 organisations globally across all industries and we now serve more than 3,200 Enterprise customers globally. Our next challenge is to increase a systematic enterprise demand growth engine
- and we are looking for a VP Enterprise Marketing to lead that journey. You will lead our Enterprise Marketing organisation, report to our Chief Sales Officer and join Mentimeter's Global Enterprise Leadership Team. Your primary focus will be EMEA and North America, while building the foundations for APAC. The goal is to connect our product adoption, organic reach and customer base into an Enterprise qualified pipeline, ARR and customer growth. Digital demand Build and optimize enterprise demand generation and capture across web, paid media, account-based programs, content distribution, conversion and nurture. Field and customer marketing Develop a global strategy across events, partner programs, customer advocacy, regional activation and use-case storytelling
- measured by account engagement, adoption, pipeline and expansion, not simply attendance. Build Mentimeter's Executive Exchange into a distinctive platform for strategic customers, including our Enterprise Community, executive networks, education and certification programs. Define and own Mentimeter's global Enterprise Marketing strategy, budget and operating model.



Build an integrated system for demand generation and demand capture that turns our PLG footprint and product signals into account-level pipeline. Set priorities across segments, accounts, audiences, buying groups, use cases and regions, balancing global consistency with local relevance. Create qualified pipeline and measurable Enterprise ARR impact, with clear accountability for conversion, velocity, attribution and ROI. Recruit, coach and develop leaders and senior marketing talent, creating an organisation that performs beyond your direct involvement. Partner closely with Sales, Customer Success, Product, Growth, Brand, Data and regional leadership to strengthen the handover from product-led growth to sales-assisted opportunities. Stop, redesign or reallocate investment away from programs that do not create meaningful customer or commercial impact. What Will Help You Succeed You are an experienced B2B marketing leader who combines strategic range with commercial discipline. 12+ years of B2B SaaS marketing experience, including significant leadership experience in Enterprise Marketing, Demand Generation, Integrated Marketing or a closely related area. Experience leading leaders and multidisciplinary teams across digital demand, field marketing, customer marketing or executive programs. A strong understanding of enterprise buying journeys, account-based marketing, buying groups,



demand capture and pipeline creation in a PLG workplace. Commercial fluency across funnel economics, pipeline, conversion, attribution, investment and ROI. Experience operating across EMEA and/or North America and adapting global programs to local markets. An AI-native approach to marketing: using AI to improve insight, experimentation, personalisation and performance
- not only individual productivity. You set a high bar while building trust, develop leaders and give talented people meaningful ownership. Most importantly, you want to build
- not simply inherit and administer
- a modern Enterprise Marketing function, see the strategy through and be accountable for its long-term impact. These principles are also an important part of how we assess and hire leaders at Mentimeter. A 20-minute digital chat with our Chief Sales Officer to meet and learn more

about the role
75-minute at our office 90-minute at our office References and a coffee chat with the team The annual base salary range for this role is $226,000–$303,000 CAD. It’s intentionally broad to reflect different stages of growth within the role: from growing into its full scope to bringing deep expertise and meaningful impact from day one. We believe in continuous professional development for all of our colleagues and therefore offer access to a leadership program (including external personal coach) and relevant education to ensure that we continue to be state-of-the-art when it comes to innovating and building Mentimeter. All of this comes attached with a competitive compensation and benefits package, including pension contributions. At Mentimeter, we believe AI helps us work smarter
- but it never replaces the human assessment, curiosity, and personal connectio

📌 VP Enterprise Marketing (Canada)
🏢 Mentimeter
📍 Canada