At Chexy, we're building modern financial tools for Canadians, starting with their largest expenses. We turned rent, mortgages, tuition, insurance and other big bills into opportunities to earn rewards, improve cash flow and get more from money they already have to spend. We're the first platform in Canada that lets people pay nearly any bill with a credit card while unlocking cashback, points and financial flexibility. Billions in payments move through Chexy, our customer base is growing quick, and we've just relaunched the brand. Over the next 12 months we launch several new products, starting with our first credit card in Q1 2027. Chexy is hiring a Director, Growth Marketing to own how new customers find Chexy and how efficiently we acquire them. You report to the CMO and own paid acquisition end to end: budget and channel mix, creative testing, landing page conversion and measurement. One person reports to you, a Manager (or Senior Associate), Growth, who tests new channels under your direction. This is a performance seat first. Roughly two thirds of what you've done should be paid media: owning real budgets across Meta, Google, TikTok, YouTube and affiliate, and moving CAC and payback. The other third is the wider growth toolkit: referral mechanics, contests, creators, partnerships as a channel, and the unconventional tests a challenger brand needs. Your job is allocation, the testing cadence, deciding what to believe, and where the next dollar goes. you decide what stays with them and what comes in-house. The paid budget across Meta, Google, TikTok, YouTube,



affiliate and whatever comes next: channel mix, pacing, and the case for every dollar CAC and payback by channel and by customer segment (renters, homeowners, Gen Z, newcomers) Landing page conversion, with the Senior Brand Designer: what gets tested, what ships Creative testing A weekly creative testing cadence: briefs, hooks, formats, what gets killed and what scales The creative pipeline with the designer and agents: volume from agents, selection by humans Incrementality and holdout tests, and a view of what actually drives signups rather than what the platforms claim A pipeline of tests on channels we don’t run yet, executed by your Manager, Growth: referral mechanics, creators, contests, partnership activations, community, offline The agency relationship: scope, what stays with them, what comes in-house, and when Your own agents: reporting, anomaly detection, creative fatigue flags, search query mining, budget and bid recommendations Every claim in paid gets reviewed. Landing page conversion is up measurably, with a test shipping every week The agency’s scope is deliberately smaller or gone, and in‑house output is higher Your Manager,



Growth runs a test pipeline you would trust unsupervised for a week Agents produce the weekly reporting and most of the creative variants; 6+ years in growth or performance marketing, in‑house at a consumer app, fintech, telco or subscription business, with roughly 60 to 70% of that time owning paid media ~ You write SQL and are comfortable in BigQuery or equivalent; you build your own automations and agents (Zapier, n8n, Python, LLM APIs) and can describe one that broke and how you fixed it ~ a regulated or claims‑sensitive category (fintech, telco, insurance); French. You come from an agency and have never owned a number in‑house You need a data team to pull your numbers Scale a brand that just relaunched: new creative, new products, and our first credit card in Q1 2027 Work the way performance marketing is going to work: agents on production and reporting, you on decisions A real lever on the company: acquisition efficiency is the number the board watches Equity: meaningful equity in a high‑growth fintech Toronto office: we work in‑office 5 days a week Expect to walk us through a budget you owned and what happened to CAC, an incrementality test you ran and what you changed because of it, and an automation or agent you built that ran without you. We use AI tools to help us organize and review applications; This posting is for an existing vacancy. If you require any accommodations or support during the hiring process, let us know and we'll do our best to help. #

📌 Market Chief Marketing Officer (Canada)
🏢 Chexy
📍 Canada